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Digital marketing plan

Published on the July 17, 2020 in Sales & Marketing

About this project

USD 100 - 250

** Please Read Carefully**

I need a comprehensive digital marketing plan for a startup online web/app consultation business that provides paid consultations in 6 major categories in Arab countries.
These categories are:
1)    Medical (ENT, Internal, Derma, pediatric, … etc).
2)        Psychiatric & Psychological
2)    Diet & fitness.
3)    Family, & kid’s issues incl teenagers & divorce, …etc.

5)    Business & Investments consultation incl sales & Marketing, and Self-development & training.
6)      Laws & Legislation.


Our competitors are:
-    Websites
-    Apps
-    Social Media accounts
-    Traditional competition (Hospitals, clinics, consultation offices, … etc).


Plan shall cover in details (proved by screenshots):
1.    Market surveys (in Arabic and targeting Arabic Counties)
2.    Ideal client with segmentation (Behavioral & Geographic) + Primary & Secondary Persona, both for each category.

3.    Deep competitor analysis and research for each category (top 5-7, proved by the tools used) including:
Traffic channels, organic & inorganic, social Media platforms presence & analysis, types & quality of posts, key words used, Backlinks, Engagement devices/content used for lead-generation on the landing page, geographic reach, Conversion Tools/Techniques … etc.
4.    SWOT, Brand positioning & Identity, SMART Objectives, Vision, Mission.
5.    Digital Marketing strategies report & website critique & Tailored action plan:
-    Free SEO strategy & Google ranking strategy including Keyword research.
-    Paid traffic suggestions.
-    Social media strategy for 3 months including: objective, platforms (which & Why), Audience, best time & dates to post, cost, KPIs, expected results, expected revenue.

6.    Email marketing tips (content type, tool, audience, … etc).
7.    Influencer Plan (Types, Profiles, Content, estimated cost, impact)
8.    Monthly forecast analysis and critique Read Less Read Less

Category Sales & Marketing
Subcategory Other

Deadline: Not specified

Skills needed

Facebook Twitter Internet Marketing Marketing Social Media Marketing Strategic Planning Advertising on Google,... SEO Instagram Ads

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