The Email marketing manager is responsible for managing the organisations email marketing campaigns and maximizing revenue opportunities from the companies CRM and customer database.
Duties of an Email marketing manager include:
Managing the companies email campaigns and communicating company brands through email marketing.
Analysis of current email marketing campaigns and making recommendations for improvement.
Managing trigger email campaigns throughout the customer life cycle to maximize sales.
Carrying out segmentation of the database and implementing re-marketing strategies.
A/B Testing on various email campaigns to establish the most effective.
MVT Testing on email marketing campaigns.
Tracking and reporting on email campaigns in order to guide improvements.
Reporting to the marketing director on sales revenues generated through email marketing campaigns.
Ensuring all email campaigns comply with current email best practice in the industry.
Working closely with the Head of crm to develop a clear crm strategy.
Category: Sales & Marketing
Subcategory: E-mail marketing
What do you need?: Define new delivery plan
Is this a project or a position?: A project
Required availability: As needed