Marketing Digital / SEO
In need of a SEO/SEM expert to manage all search engine optimization and marketing activities.
The chose applicant shall be responsible for managing all On-Page and Off-Page SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
1. Conduct tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimize copy and landing pages for search engine marketing
5. Perform ongoing keyword discovery, expansion and optimization
6. Research and implement search engine optimization recommendations
7. Research and analyze competitor advertising links
8. Develop and implement link building strategy
9. Ensure SEO best practices are properly implemented on newly developed code
10. Drive SEO in content creation and content programming
11. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
12. Create and deliver weekly reports of the efforts made on SEO and SEM
12. Content Writing is a PLUS
1. Proven SEO experience
2. Bilingual is a MUST (Spanish & English)
3. Marketing strategy development and optimization is a PLUS
4. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
5. Solid understanding of performance marketing, conversion, and online customer acquisition
6. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
7. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
8. Experience with A/B and multivariate experiments
10. Up-to-date with the latest trends and best white hat practices in SEO and SEM
THANK YOU FOR READING ALL THE DETAILS OF THIS JOB, PLEASE MAKE SURTE TO ADD AT THE BEGINNING OF YOUR PROPOSAL THE WORD POLARBEAR.
Category: Sales & Marketing
What do you need?: Create and implement SEO plan
Is this a project or a position?: Long term position
Required availability: As needed