Evaluating bids

Social Media Analytics

Published on the March 23, 2023 in Sales & Marketing

About this project


We are looking for a talented Freelance Social Data Analyst with great knowledge in social analytics, market research and with a high level of English. You will have to apply a combination of technical, business thinking and analytical skills to strengthen the company's value proposition, in the development of strategies through analysis, learning and recommendations based on an excellent command of data.

What you will do:

-Use social media and web analytics tools to conduct research and strategic processes.
-Generate weekly and monthly content performance reports for our clients' platforms and collaborate in coaching sessions with the content and creative teams to optimize the platform in terms of content, messages, formats and duration, based on the insights and learning that emerge from the reports.
-Provide and analyze information on data related to social media, website traffic, bounce rates, funnel performance, conversion rates and any other website related activity.
-Conduct market research on industry and social demographic trends in order to identify new business opportunities and carry social audits for business pitching.
-Based on that information, make recommendations that will improve the overall performance of the site and its visibility in online searches.
-Monitor and understand the behavior of social media users.
-Keep a breast of new trends and optimization strategies.
-Provide clients with access to all such information, analysis and recommendations.

-Analytics: Google Analytics, Socialbakers, Sprinklr, Google Data Studio, Adobe Analytics, Brandwatch, and other social media and market research tools.
-Visualisation: Data Studio, Tableau.

Key Requirements and skills:

-Experience in web analytics.
-Experience in channel and content performance related to social media.
-High level of English (direct contact with international clients).
-Experience in marketing agencies, advertising, digital.
-Experience in digital research or market research.
-Experience with data visualization tools.
-Strategic thinking and focus on results.
-Communication and public presentation skills.
-Working with APIs and feel confident challenging and developing technical solutions.

Category Sales & Marketing
Subcategory Data Analytics
Project size Medium
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed