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Social media Marketing Strategy to increase bookings for an amazing house in Orlando

Published on the March 05, 2021 in Sales & Marketing

About this project

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I need to have a social media marketing strategy to boost bookings for an airbnb house... Right now you can only find it if you look specifically for a rent in that place on airbnb, homeaway, and other similar apps but we need to attract people using other platforms to generate demand... Invite them to plan a vacation, imagine themselfs in that house, making them want to go on vacations and stay there.  Target to people that is already looking to go to Orlando so they can easily find this house or look specifically for it and also target people that can have this kind of vacations but havent thought about it...  While doing this, it is important also to know how renting platforms work so they pop this house always first, recommend it everytime someone looks for a house in this place or put a personalized add of airbnb for example advertising or promoting this house. Knowledge on these platforms would be really great to round the whole social marketing strategy.

Project overview

The general idea is to impact the most possible clients to increase gainings thru an increase in monthly bookings. As of today, It has 50% of occupancy but we need to increase it to at least 80% per month. Competition is overwhealming since there are a lot of options but this house is beautifly furnished and perfectly equiped with great location and amazing ammenities.

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Small campaigns, for few products or services
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Facebook Google AdWords Internet Marketing Marketing

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