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About me

I am passionate about my work. Because I love what I do, I have a steady source of motivation that drives me to do my best. In my last job, this passion led me to challenge myself daily and learn new skills that helped me to do better work. For example, I taught myself how to use Photoshop to improve the quality of our photos and graphics. I soon became the go-to person for any design needs.
Open projects
8 months ago

The Power of Dream

"The Power of Dreams," released in 2002, was an omnipresent campaign in the United Kingdom and beyond, using television, direct mail, radio, posters, press, interactive television, cinema, magazines, motor shows, press launches, dealerships, postcards, beermats (coasters), and even traffic cones. It built upon Honda's company slogan, "Yume No Chikara," which was first endorsed in the 1940s by the company's founder, Soichiro Honda. Translated into English, it meant to "see" one's dreams.
Wieden+Kennedy used this phrase as the basis of its question to consumers: "Do you believe in the power of dreams?" The global campaign, which centered on this tagline, included print and television components starring ASIMO, a humanoid robot developed by Honda. While the ASIMO ads gained widespread recognition, the 2003 television commercial called "Cog" was clearly a pinnacle of the campaign. In a single take with no special effects, more than 85 individual parts of the new Accord interacted in a complicated chain reaction.
The spot won 37 advertising awards.

Category: Design & Multimedia
Subcategory: Web design
What do you need?: Medium-sized change
Is this a project or a position?: Project
Required availability: As needed

USD 1,000 - 3,000