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I started at a small advertising firm before moving up to be the head of web development at a medium sized firm, where I created a content management system we sold to schools (over 300 sold in two years) to great success. On relocating to London, I spent eight years at The American School in London, doing everything from Wordpress, custom e-newsletters, online messaging boards, to building dynamic database-driven iCal feeds and event registrations. I've made several content management systems, in short I've been able to do a lot of interesting, creative work. And I look forward to doing a lot more. Job Title: Freelance Front-End & Middleware Designer Company: webcraft.co Description: Freelance work as a Front-End & Middleware Developer. 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Key features included: 1) All pages text should be editable 2) All images should be replaceable by simply uploading a new one; any images upload should resize automatically 3) A series of different page types, from event listings, rare books, their lecture series, downloads, essays etc., all editable and with the ability to easily add new records for each. 4) An e-newsletter system that pulled all upcoming events into a pre-formatted email, which was then editable, and finally sends out to subscribers. 5) An iCal feed that is created dynamically from the events and lecture entries. The entire design and layout was created too, from scratch. All coding, database structuring, design, image work etc was done by myself. From:07/May/2012 To:18/May/2012 Job Title: Freelance web developer Company: BSK Associates Description: Martin hired me to make a vibrant webpage for his company (7 pages). I designed the site using Photoshop, sliced it up and coded it all to work. The page functionality was: 1) Home, text, photos, and a sidebar pulling in information on his products and upcoming events. 2) About, just text with some graphics. 3) Tweet blog, I hand-coded a system to grab his tweets from twitter to use those as posts too for people to reply too via his site. If someone replied to him on twitter it also grabbed that for his site. 4) Products, lists of products with photos and details on them. Updated via a simple custom made CMS I made. 5) Events, as above basically. PLUS all his events were automatically included in a dynamic iCal feed. 6) Contact, a contact form that both emailed him and somewhat cleverly tweeted him too. 7) Fun, a page for him to paste links with images of things he finds online and likes. This also picks up his tweets if he includes a special hashtag at the end of them (like Linkedin does) The code was SEO and he's now in the top three listings on Google in all his chosen keywords. His blogging system seems to be getting really busy too. From:21/May/2012 To:22/Jun/2012","rating":4.5899999999999999,"ranking":344,"position":{"position":"platinum","next":{"name":"Hero","next":null,"description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. Leer más"},"name":"Platinum","description":"Platinum es el quinto nivel de Workana. ¡Estás llegando a la cima! Ahora más que nunca recuerda chequear tu actividad en la plataforma: ingresos, calificaciones y clientes satisfechos. ¡Sigue siendo un éxito! Leer más ","explain":"Un freelancer Platinum es realmente un profesional TOP. 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Precisa de direção. Eu ajudo empresas que já investem em marketing, mas não conseguem transformar isso em crescimento consistente. Atuo com estratégia, posicionamento e performance, conectando branding, conteúdo e tráfego em uma única direção, com foco em gerar autoridade, previsibilidade e vendas. Tenho experiência com projetos no Brasil, Canadá e Estados Unidos, atuando diretamente na construção de marcas mais claras, mais consistentes e mais lucrativas. Meu trabalho não é “postar”. É estruturar um marketing que funcione. ✦ Especialidades: Posicionamento e Estratégia de Marca Growth Marketing e Geração de Leads Funil de Vendas e Copywriting Conteúdo Estratégico e Social Media Tráfego Pago e Performance Email Marketing e Automação Se você já tentou fazer marketing e não viu resultado, o problema provavelmente não é esforço — é estratégia. 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Minha atuação vai além da execução: lidero a construção de direção estratégica, conectando branding, conteúdo e performance para transformar marketing em resultado real. JOTO PR — Estados Unidos (2025 – Atual) Growth & Marketing Lead | Brand Authority & Strategic Communication Atuação estratégica em growth e posicionamento de marcas que buscam sair do marketing tradicional e construir autoridade real no mercado. Trabalho na interseção entre comunicação estratégica, branding e crescimento, estruturando narrativas e estratégias que fortalecem credibilidade e impacto de longo prazo. Foco na construção de marketing orientado à percepção de valor, abandonando volume e priorizando consistência, clareza e autoridade como ativos de crescimento. THE DARL — Los Angeles (2025) Marketing Project Manager | Growth & Performance Liderei estratégias de marketing para marcas de lifestyle e e-commerce, atuando na construção de campanhas full funnel com foco em conversão e crescimento. 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