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Ajudo SaaS, produtos digitais, negócios de saúde e e-commerces premium a transformar conteúdo, anúncios e páginas em uma máquina de persuasão com lógica clara. A maioria das marcas produz material todo dia sem uma estratégia de conversão por trás — eu instalo essa estratégia, do posicionamento ao funil. Não entrego texto bonito isolado: penso o problema de negócio. Posicionamento, mensagem, copy de conversão, funil, execução e otimização. É assim que atenção vira faturamento e cliente pontual vira recorrência. Como eu trabalho: - Diagnóstico e posicionamento de marca - Copy de conversão (páginas, anúncios, e-mails, conteúdo) - Estruturação de funil + gestão de tráfego (Meta e Google Ads) - Acompanhamento estratégico mensal (estratégia + execução) Formação em Cyber Defense (FIAP): entendo dado e privacidade, um diferencial em nichos sensíveis como saúde. 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Precisa de direção. Eu ajudo empresas que já investem em marketing, mas não conseguem transformar isso em crescimento consistente. Atuo com estratégia, posicionamento e performance, conectando branding, conteúdo e tráfego em uma única direção, com foco em gerar autoridade, previsibilidade e vendas. Tenho experiência com projetos no Brasil, Canadá e Estados Unidos, atuando diretamente na construção de marcas mais claras, mais consistentes e mais lucrativas. Meu trabalho não é “postar”. É estruturar um marketing que funcione. ✦ Especialidades: Posicionamento e Estratégia de Marca Growth Marketing e Geração de Leads Funil de Vendas e Copywriting Conteúdo Estratégico e Social Media Tráfego Pago e Performance Email Marketing e Automação Se você já tentou fazer marketing e não viu resultado, o problema provavelmente não é esforço — é estratégia. 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Minha atuação vai além da execução: lidero a construção de direção estratégica, conectando branding, conteúdo e performance para transformar marketing em resultado real. JOTO PR — Estados Unidos (2025 – Atual) Growth & Marketing Lead | Brand Authority & Strategic Communication Atuação estratégica em growth e posicionamento de marcas que buscam sair do marketing tradicional e construir autoridade real no mercado. Trabalho na interseção entre comunicação estratégica, branding e crescimento, estruturando narrativas e estratégias que fortalecem credibilidade e impacto de longo prazo. Foco na construção de marketing orientado à percepção de valor, abandonando volume e priorizando consistência, clareza e autoridade como ativos de crescimento. THE DARL — Los Angeles (2025) Marketing Project Manager | Growth & Performance Liderei estratégias de marketing para marcas de lifestyle e e-commerce, atuando na construção de campanhas full funnel com foco em conversão e crescimento. Integrei storytelling, mídia paga e análise de dados para otimizar performance e aumentar a eficiência das campanhas. Utilizei frameworks estratégicos (como AIDA) e ferramentas com IA para estruturar processos mais inteligentes e escaláveis. Z Omni Serve Marketing — Belgrado (2023–2025) Social Media Strategist | Brand & Content Strategy Responsável pela construção e execução de estratégias de conteúdo para marcas internacionais, com foco em posicionamento, consistência e crescimento de audiência. Planejei e gerenciei conteúdo multiplataforma, analisando métricas e comportamento do público para gerar engajamento qualificado e fortalecer a percepção de marca. Atuei na gestão de comunidade e narrativa, garantindo alinhamento entre comunicação e identidade das marcas. Webjump — Brasil (2023) Marketing & Communications Analyst | E-commerce & Growth Atuei na integração entre marketing e vendas, com foco na otimização de funis e aumento de conversão em projetos de e-commerce. Trabalhei com marcas como Broto (Banco do Brasil), Galderma e Mercado Pago, desenvolvendo estratégias de conteúdo e apoiando decisões orientadas por dados. Contribuí para a construção de jornadas mais eficientes e alinhadas aos objetivos de negócio. Agência Green Digital — Brasil (2021–2023) Marketing Lead | Estratégia 360° Liderei até 8 projetos simultâneos, coordenando estratégias de marketing para clientes no Brasil, Estados Unidos e Canadá. Desenvolvi campanhas 360°, integrando tráfego pago, automação, conteúdo e branding com foco em crescimento e geração de leads. Atuei em todo o ciclo do projeto — da estratégia à execução — garantindo consistência, performance e alinhamento com os objetivos dos clientes. PROJETOS COMO FREELANCER Atuação direta na construção de posicionamento e estratégias de crescimento para marcas e infoprodutores, com foco em geração de receita e autoridade. Principais entregas: Estruturação de posicionamento e branding Desenvolvimento de funis de vendas (lançamentos e evergreen) Estratégias de tráfego pago e conteúdo orientado à conversão Reestruturação de presença digital e comunicação estratégica Criação de páginas de venda, pitchs e storytelling para produtos digitais","rating":4.75,"ranking":110,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. 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