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Usando mis conocimientos de Google AdWords, SEM y PPC vamos al mercado más grande: La Web. Es momento de mostrar tus anuncios a clientes que necesitan tus servicios.","rawText":"¿Necesitas nuevos clientes? Usando mis conocimientos de Google AdWords, SEM y PPC vamos al mercado más grande: La Web. Es momento de mostrar tus anuncios a clientes que necesitan tus servicios.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/9d3c6ab9219c50c64fdbcd55641ddf42/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Certificado por Google para publicidad en red de búsqueda.
¿Qué áreas manejo de Google AdWords?
Creación de campañas de búsqueda.
1.    Creación de anuncios para la red de búsqueda.
2.    Inserción de títulos dinámicos en los anuncios.
3.    Configuración de idiomas.
4.    Configuración de opción de puja para ofertas. ¿Cuál es mi favorita? Particularmente la mayoría de las veces en Búsqueda trabajo con ofertas CPC Manual, ya que considero que me da un mayor control sobre el costo de la campaña. En función a los análisis y revisiones de la campaña decido que opciones debo cambiar y cuales reforzar para obtener el mejor resultado posible de mi inversión publicitaria.
5.    Programación de horario de anuncios.
6.    Ofertas individuales dependiendo del dispositivo.
7.    Creación de grupo de anuncios.
8.    Creación de lista de palabras claves con concordancia de acuerdo a los requerimientos de la campaña.
9.    Revisión del informe de términos de búsqueda para: a. Descubrir palabras claves negativas que activan mis anuncios y desperdician el presupuesto b. Captar nuevas ideas de palabras clave de cola larga.
10.    Extensiones de Anuncios:
a.    De llamada: para mostrar los diversos teléfonos a los cuales los clientes se pueden comunicar.
b.    De ubicación: para mostrar la extensión en Google Maps (se requiere que el cliente tenga cuenta en Google Mi Negocio).
c.    De textos destacados: ¿ofrece garantía? ¿despacho gratuito?. Cualquier información que diferencie el producto o servicio del cliente.
d.    De enlaces de sitio: para llevar al cliente a secciones específicas del sitio web que sean relacionadas con su búsqueda. Por ejemplo, si el cliente busca hoteles en Aruba, puedo mostrarle extensiones de las urls de mi página que tratan sobre traslados en Aruba o actividades en Aruba.
Biblioteca Compartida.
1.    Presupuestos individuales: dependiendo si el cliente desea asignar diferentes presupuestos de acuerdo a la temática de la campaña. Ejemplo: Si vendo camisas y franelas, podemos crear un presupuesto para la campaña de camisas y otro presupuesto para para la campaña de franelas.
2.    Listas según intereses: en función a la sección que la persona visite de su web se pueden hacer listas de seguimiento a efectos de remarketing. Ejemplo: quiero hacer una lista de todas las personas que visiten la sección de mi web de camisas para ofrecerles anuncios de remarketing de ofertas de última hora. También podemos hacer listas e importarlas desde Google Analitycs. Creación de la etiqueta para remarketing a ser instalada en la página.

Otros.
1.    Vinculación de la cuenta de Google Adwords con la cuenta de Google Analitycs.
2.    Vinculación de Google Search con Google Analitycs.
3.    Vinculación de Google Adwords con Google Search.

Red de Busqueda.
1.    Anuncios de Display segmentados por:
a.    Datos demográficos.
b.    Palabras claves.
c.    Listas de intereses o remarketing.
d.    Ubicaciones: que su anuncio aparezca en los sitios afiliados a la red de display de google que sean de su interés, por ejemplo los periódicos. Excluir ubicaciones que considere que no son de su interés, por ejemplo, páginas de juego de niños.
e.    Tipo de oferta por click de acuerdo a sus requerimientos: para visibilidad CPM y para ganar leader CPC.
f.    No mostrar anuncios de display en determinadas posiciones de la página.
g.    Remarketing: para mostrar anuncios a personas que ya han visitado su sitio web y mostrarlo de acuerdo a las listas de intereses creadas, con la idea de lograr una segunda oportunidad.
h.    Controlar cuantas veces se muestran los anuncios de remarketing para no saturar al cliente.
You Tube.
1.    Mostrar los videos del cliente como:
a.    Resultado patrocinado en la búsqueda de You Tube.
b.    Insertado antes de reproducir el video.
c.    Segmentado de acuerdo a los mismos principios que los anuncios de la red de display.

Conversiones.
1.    Creación de la etiqueta de conversiones en Google Adwords. Normalmente esta se instala en una página de Gracias por su Compra, a la cual se redirige automáticamente una vez que el cliente realiza una opción deseada en su página. Por ejemplo, llenar un formulario de solicitud. También puedo crear un objetivo desde Google Analitycs e importarlo a AdWords para que registre la conversión.
2.    Conversiones relacionadas con objetivos específicos en la página. Ejemplo: la persona que dure mayor tiempo de la media en la página, la persona que visite una página clave, la persona que visite más de una página entre otros. En función a la importancia de cada acción se le puede asignar un valor monetario diferente que nos permita medir efectivamente los resultados de la inversión publicitaria.
3.    Por medio del análisis de las métricas, optimizar para lograr llegar al mejor costo de conversión. De esta forma, se ajusta la campaña para obtener resultados.

¿Cuál es mi Formación?
1.    Certificado por Google como especialista en Publicidad Digital.
2.    Contador Público egresado de la Universidad Central de Venezuela.
3.    Comprensión escrita media del idioma Ingles.
4.    Manejo de Microsoft Excel a nivel avanzado, lo cual me facilita el análisis de tendencias de las cuentas de Google AdWords. Manejo tablas dinámicas, macros y fórmulas de búsqueda y referencia entre otras. Gracias a esta herramienta puedo evaluar con mayor facilidad cuentas de larga data.
5.    Emprendedor, soy propietario de una Agencia de Viajes en Caracas Venezuela. Sin embargo, he conseguido en la publicidad digital una gran pasión.
6.    Desarrollador Web Wordpress de web www.dviaje.com.ve y www.polizassegurosvenezuela.com y www.danielviadett.com","rawText":"Certificado por Google para publicidad en red de búsqueda. ¿Qué áreas manejo de Google AdWords? Creación de campañas de búsqueda. 1. Creación de anuncios para la red de búsqueda. 2. Inserción de títulos dinámicos en los anuncios. 3. Configuración de idiomas. 4. Configuración de opción de puja para ofertas. ¿Cuál es mi favorita? Particularmente la mayoría de las veces en Búsqueda trabajo con ofertas CPC Manual, ya que considero que me da un mayor control sobre el costo de la campaña. En función a los análisis y revisiones de la campaña decido que opciones debo cambiar y cuales reforzar para obtener el mejor resultado posible de mi inversión publicitaria. 5. Programación de horario de anuncios. 6. Ofertas individuales dependiendo del dispositivo. 7. Creación de grupo de anuncios. 8. Creación de lista de palabras claves con concordancia de acuerdo a los requerimientos de la campaña. 9. Revisión del informe de términos de búsqueda para: a. Descubrir palabras claves negativas que activan mis anuncios y desperdician el presupuesto b. Captar nuevas ideas de palabras clave de cola larga. 10. Extensiones de Anuncios: a. De llamada: para mostrar los diversos teléfonos a los cuales los clientes se pueden comunicar. b. De ubicación: para mostrar la extensión en Google Maps (se requiere que el cliente tenga cuenta en Google Mi Negocio). c. De textos destacados: ¿ofrece garantía? ¿despacho gratuito?. Cualquier información que diferencie el producto o servicio del cliente. d. De enlaces de sitio: para llevar al cliente a secciones específicas del sitio web que sean relacionadas con su búsqueda. Por ejemplo, si el cliente busca hoteles en Aruba, puedo mostrarle extensiones de las urls de mi página que tratan sobre traslados en Aruba o actividades en Aruba. Biblioteca Compartida. 1. Presupuestos individuales: dependiendo si el cliente desea asignar diferentes presupuestos de acuerdo a la temática de la campaña. Ejemplo: Si vendo camisas y franelas, podemos crear un presupuesto para la campaña de camisas y otro presupuesto para para la campaña de franelas. 2. Listas según intereses: en función a la sección que la persona visite de su web se pueden hacer listas de seguimiento a efectos de remarketing. Ejemplo: quiero hacer una lista de todas las personas que visiten la sección de mi web de camisas para ofrecerles anuncios de remarketing de ofertas de última hora. También podemos hacer listas e importarlas desde Google Analitycs. Creación de la etiqueta para remarketing a ser instalada en la página. Otros. 1. Vinculación de la cuenta de Google Adwords con la cuenta de Google Analitycs. 2. Vinculación de Google Search con Google Analitycs. 3. Vinculación de Google Adwords con Google Search. Red de Busqueda. 1. Anuncios de Display segmentados por: a. Datos demográficos. b. Palabras claves. c. Listas de intereses o remarketing. d. Ubicaciones: que su anuncio aparezca en los sitios afiliados a la red de display de google que sean de su interés, por ejemplo los periódicos. Excluir ubicaciones que considere que no son de su interés, por ejemplo, páginas de juego de niños. e. Tipo de oferta por click de acuerdo a sus requerimientos: para visibilidad CPM y para ganar leader CPC. f. No mostrar anuncios de display en determinadas posiciones de la página. g. Remarketing: para mostrar anuncios a personas que ya han visitado su sitio web y mostrarlo de acuerdo a las listas de intereses creadas, con la idea de lograr una segunda oportunidad. h. Controlar cuantas veces se muestran los anuncios de remarketing para no saturar al cliente. You Tube. 1. Mostrar los videos del cliente como: a. Resultado patrocinado en la búsqueda de You Tube. b. Insertado antes de reproducir el video. c. 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