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Empresario independiente desde 1997, trabajo para Starmedia Networks luego de que su portal Paisas.com fue adquirido por esta multinacional en el año 1999. En el año 2003 fundo el estudio digital La Cápsula, donde investigo los impactos de la libre cultura en las industrias creativas. En la actualidad es el productor ejecutivo del proyecto musical Ondatrópica liderado por Mario Galeano (Frente Cumbiero) y Will Holland (Quantic).

Hace 10 años viene participando activamente en proyectos relacionados con la gestión de la música urbana independiente. En el 2004 creó el laboratorio Radio Cápsula con el objetivo de investigar y socializar estrategias de circulación, promoción, mercadeo y gestión colaborativa y colectiva de la música a partir de los preceptos de la libre cultura y el uso intensivo de las nuevas tecnologías. El primer proyecto del laboratorio fue una radio hecha en casa que hoy en día emite las 24 horas del día sonidos urbanos de Latinoamérica – con énfasis en la música electrónica, la cumbia experimental y el hip hop, distribuidos – en su mayoría – bajo licencias de Creative Commons.

El trabajo de Martín por medio de Radio Cápsula (www.radiocapsula.org) se ha caracterizado por brindar el apoyo a festivales de cultura digital y por crear redes de conocimiento con colectivos audiovisuales en Colombia. El resultado de este trabajo de 6 años se vio materializado con la dirección de [Un-Convention Medellín](http://unconventionhub.org/uncon/10) en mayo de 2011.","rawText":"Martin Giraldo es ingeniero de sonido y desarrollador de multimedia egresado de Full Sail. Empresario independiente desde 1997, trabajo para Starmedia Networks luego de que su portal Paisas.com fue adquirido por esta multinacional en el año 1999. En el año 2003 fundo el estudio digital La Cápsula, donde investigo los impactos de la libre cultura en las industrias creativas. En la actualidad es el productor ejecutivo del proyecto musical Ondatrópica liderado por Mario Galeano (Frente Cumbiero) y Will Holland (Quantic). Hace 10 años viene participando activamente en proyectos relacionados con la gestión de la música urbana independiente. En el 2004 creó el laboratorio Radio Cápsula con el objetivo de investigar y socializar estrategias de circulación, promoción, mercadeo y gestión colaborativa y colectiva de la música a partir de los preceptos de la libre cultura y el uso intensivo de las nuevas tecnologías. El primer proyecto del laboratorio fue una radio hecha en casa que hoy en día emite las 24 horas del día sonidos urbanos de Latinoamérica – con énfasis en la música electrónica, la cumbia experimental y el hip hop, distribuidos – en su mayoría – bajo licencias de Creative Commons. El trabajo de Martín por medio de Radio Cápsula (www.radiocapsula.org) se ha caracterizado por brindar el apoyo a festivales de cultura digital y por crear redes de conocimiento con colectivos audiovisuales en Colombia. El resultado de este trabajo de 6 años se vio materializado con la dirección de [Un-Convention Medellín](http://unconventionhub.org/uncon/10) en mayo de 2011.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ebc48457c0d7a1adff77cc2a85fc4c5d/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Sancho BBDO (Marketing and Advertising) // - from 11/2011//
Como Director Digital Engagement fui responsable de liderar la integración de un sistema de métricas para el seguimiento de las campañas de comunicación y de la mano del Director Creativo Digital lideramos la conformación e integración del equipo de Social Media y el proceso de integración de la cultura digital en la agencia. También teníamos la responsabilidad de identificar las necesidades de los clientes en el entorno digital para colaborar con Planners, Creativos y Ejecutivos de Cuenta para entender, definir y construir estrategias de comunicación con componentes digitales integrados.

La Cápsula (Bogota, Colombia) (Internet) // - from 6/2010//
La Cápsula es un estudio de comunicación y diseño digital, donde planeamos y construimos estrategias de comunicación para medios digitales. Motivamos a las empresas e industrias creativas a desarrollar estrategias de comunicación basadas en Internet, con el fin de interactuar con dicha plataforma, no sólo desde el punto de vista transaccional, sino a través de la promoción de procesos de socialización como medio para atraer usuarios. Desde el punto de vista de la Web 2.0, La Cápsula busca mostrar a las empresas nueva tecnología y formas de comunicación, y las invita a hacer alianzas desde una nueva manera de colaboración, para hacer su mercadeo y publicidad y lograr sus objetivos estratégicos. Para cumplir con lo anterior, La Cápsula ofrece la mayoría de sus servicios basados en procesos de investigación, lo que implica estar permanentemente actualizados con lo que está ocurriendo en el mundo de los negocios en Internet.

Santiago Londoño Uribe (Concejal de Medellin) (Political Organization) // - from 12/2009//
Como Asesor de Comunicación Digital fui responsable de definir las bases de la estrategia de comunicación del Candidato a Concejal y posteriormente el Concejal, donde el objetivo era crear un espacio de contacto entre el y los ciudadanos interesados en comunicarse con el durante su gestión. Como Director de Comunicaciones fui responsable del desarrollo e implementación de la estrategia de comunicación digital del Concejal usando aplicaciones web y nuevas practicas de colaboración para fomentar el dialogo entre los ciudadanos y el Concejal. En paralelo trabajé la integración de los canales de comunicación tradicionales a la estrategia.

Crearium (Internet) // - from 8/2003//
Como Director Creativo estuve encargado de asesorar a los clientes para definir su presencia y estrategia en Internet. Algunos de los clientes con lo que trabaje fueron: Women Management, NY (www.womenmanagement.com), Centro Films, NY (www.centrofilms.com); Kree8 Productions, Miami; Energía y Potencia, Medellín; Practi-Golf, Medellín; Zero, Medellín. Grupo Amantis, Medellín. También fui el responsable de la conceptualización, manejo y coordinación del desarrollo de proyectos independientes para internet. Entre ellos sobresalen: Patojo.com: Portafolio del artista (www.patojo.com), Sonicontinuum, NY: Plataforma para la promoción de productores musicales y artistas digitales, Fotodocumental de NY en Septiembre 2001 (http://911.crearium.com).

StarMedia Network Inc. (Internet) // - from 11/2001//
Como Director de Desarrollo de Producto fui responsable de coordinar un equipo de más de 25 personas en Norte y Sur América para el desarrollo de varios productos y aplicaciones web para los más de 23 millones de usuarios y clientes corporativos de StarMedia. También estuve encargado del desarrollo de productos web (conceptualización, documentación, estrategia de comunicación y contenido) con la colaboración de las diferentes áreas de la empresa: marketing, desarrollo de negocios, ingeniería, creatividad y ventas; para este trabajo se requería la habilidad del manejo de tres idiomas: ingles, español y portugués. Los clientes que tuve a cargo fueron: StarMedia, L’Oreal, Pepsi Co. y Danone.

StarMedia Colombia (Internet) // - from 8/2000//
Como Gerente de Desarrollo de Producto fui responsable de un equipo de 10 personas para el desarrollo de varios productos web y eventos de la marca StarMedia Colombia. Parte de mis funciones fueron desarrollar la estrategia de posicionamiento y mercadeo de las guías de ciudad que StarMedia tuvo en Colombia: Paisas.com en Medellín y Yoinvito.com para Bogotá y Cali. También apoyaba al equipo de ventas para generar nuevas oportunidades de negocio y desarrollar el mercado local.

Crearium Web (Internet) // - from 9/1999//
Como Director Creativo tenia la función de liderar los proyectos de desarrollo web de clientes y los productos de contenido propios; posicionar la guía de ciudad Paisas.com en el mercado de Internet en Colombia, lo que se logro en un periodo de dos años, creando uno de los portales web y marcas más reconocidas en el mercado local y nacional. Al mismo tiempo acompañar a los vendedores a conseguir clientes para desarrollo web y clientes interesados en pautar en los productos de contenidos que tenia la empresa. Tuve bajo mi responsable un equipo de 8 personas y la oportunidad de liderar la estrategia de la compañía para negociar con StarMedia durante la venta de Paisas.com en Oct de 1999. En la lista de clientes se incluyen: Incolmotos/Yamaha, Cueros Velez, Invatex, Museo de Antioquia, Empresas Publicas de Medellín, StarMedia, Club el Rodeo y varias agencias de publicidad.","rawText":"Sancho BBDO (Marketing and Advertising) // - from 11/2011// Como Director Digital Engagement fui responsable de liderar la integración de un sistema de métricas para el seguimiento de las campañas de comunicación y de la mano del Director Creativo Digital lideramos la conformación e integración del equipo de Social Media y el proceso de integración de la cultura digital en la agencia. También teníamos la responsabilidad de identificar las necesidades de los clientes en el entorno digital para colaborar con Planners, Creativos y Ejecutivos de Cuenta para entender, definir y construir estrategias de comunicación con componentes digitales integrados. La Cápsula (Bogota, Colombia) (Internet) // - from 6/2010// La Cápsula es un estudio de comunicación y diseño digital, donde planeamos y construimos estrategias de comunicación para medios digitales. Motivamos a las empresas e industrias creativas a desarrollar estrategias de comunicación basadas en Internet, con el fin de interactuar con dicha plataforma, no sólo desde el punto de vista transaccional, sino a través de la promoción de procesos de socialización como medio para atraer usuarios. Desde el punto de vista de la Web 2.0, La Cápsula busca mostrar a las empresas nueva tecnología y formas de comunicación, y las invita a hacer alianzas desde una nueva manera de colaboración, para hacer su mercadeo y publicidad y lograr sus objetivos estratégicos. Para cumplir con lo anterior, La Cápsula ofrece la mayoría de sus servicios basados en procesos de investigación, lo que implica estar permanentemente actualizados con lo que está ocurriendo en el mundo de los negocios en Internet. Santiago Londoño Uribe (Concejal de Medellin) (Political Organization) // - from 12/2009// Como Asesor de Comunicación Digital fui responsable de definir las bases de la estrategia de comunicación del Candidato a Concejal y posteriormente el Concejal, donde el objetivo era crear un espacio de contacto entre el y los ciudadanos interesados en comunicarse con el durante su gestión. Como Director de Comunicaciones fui responsable del desarrollo e implementación de la estrategia de comunicación digital del Concejal usando aplicaciones web y nuevas practicas de colaboración para fomentar el dialogo entre los ciudadanos y el Concejal. En paralelo trabajé la integración de los canales de comunicación tradicionales a la estrategia. Crearium (Internet) // - from 8/2003// Como Director Creativo estuve encargado de asesorar a los clientes para definir su presencia y estrategia en Internet. Algunos de los clientes con lo que trabaje fueron: Women Management, NY (www.womenmanagement.com), Centro Films, NY (www.centrofilms.com); Kree8 Productions, Miami; Energía y Potencia, Medellín; Practi-Golf, Medellín; Zero, Medellín. Grupo Amantis, Medellín. También fui el responsable de la conceptualización, manejo y coordinación del desarrollo de proyectos independientes para internet. Entre ellos sobresalen: Patojo.com: Portafolio del artista (www.patojo.com), Sonicontinuum, NY: Plataforma para la promoción de productores musicales y artistas digitales, Fotodocumental de NY en Septiembre 2001 (http://911.crearium.com). StarMedia Network Inc. (Internet) // - from 11/2001// Como Director de Desarrollo de Producto fui responsable de coordinar un equipo de más de 25 personas en Norte y Sur América para el desarrollo de varios productos y aplicaciones web para los más de 23 millones de usuarios y clientes corporativos de StarMedia. También estuve encargado del desarrollo de productos web (conceptualización, documentación, estrategia de comunicación y contenido) con la colaboración de las diferentes áreas de la empresa: marketing, desarrollo de negocios, ingeniería, creatividad y ventas; para este trabajo se requería la habilidad del manejo de tres idiomas: ingles, español y portugués. Los clientes que tuve a cargo fueron: StarMedia, L’Oreal, Pepsi Co. y Danone. StarMedia Colombia (Internet) // - from 8/2000// Como Gerente de Desarrollo de Producto fui responsable de un equipo de 10 personas para el desarrollo de varios productos web y eventos de la marca StarMedia Colombia. Parte de mis funciones fueron desarrollar la estrategia de posicionamiento y mercadeo de las guías de ciudad que StarMedia tuvo en Colombia: Paisas.com en Medellín y Yoinvito.com para Bogotá y Cali. También apoyaba al equipo de ventas para generar nuevas oportunidades de negocio y desarrollar el mercado local. Crearium Web (Internet) // - from 9/1999// Como Director Creativo tenia la función de liderar los proyectos de desarrollo web de clientes y los productos de contenido propios; posicionar la guía de ciudad Paisas.com en el mercado de Internet en Colombia, lo que se logro en un periodo de dos años, creando uno de los portales web y marcas más reconocidas en el mercado local y nacional. Al mismo tiempo acompañar a los vendedores a conseguir clientes para desarrollo web y clientes interesados en pautar en los productos de contenidos que tenia la empresa. Tuve bajo mi responsable un equipo de 8 personas y la oportunidad de liderar la estrategia de la compañía para negociar con StarMedia durante la venta de Paisas.com en Oct de 1999. En la lista de clientes se incluyen: Incolmotos/Yamaha, Cueros Velez, Invatex, Museo de Antioquia, Empresas Publicas de Medellín, StarMedia, Club el Rodeo y varias agencias de publicidad.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ebc48457c0d7a1adff77cc2a85fc4c5d/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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