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Minha atuação vai além da execução: lidero a construção de direção estratégica, conectando branding, conteúdo e performance para transformar marketing em resultado real. JOTO PR — Estados Unidos (2025 – Atual) Growth & Marketing Lead | Brand Authority & Strategic Communication Atuação estratégica em growth e posicionamento de marcas que buscam sair do marketing tradicional e construir autoridade real no mercado. Trabalho na interseção entre comunicação estratégica, branding e crescimento, estruturando narrativas e estratégias que fortalecem credibilidade e impacto de longo prazo. Foco na construção de marketing orientado à percepção de valor, abandonando volume e priorizando consistência, clareza e autoridade como ativos de crescimento. THE DARL — Los Angeles (2025) Marketing Project Manager | Growth & Performance Liderei estratégias de marketing para marcas de lifestyle e e-commerce, atuando na construção de campanhas full funnel com foco em conversão e crescimento. Integrei storytelling, mídia paga e análise de dados para otimizar performance e aumentar a eficiência das campanhas. Utilizei frameworks estratégicos (como AIDA) e ferramentas com IA para estruturar processos mais inteligentes e escaláveis. Z Omni Serve Marketing — Belgrado (2023–2025) Social Media Strategist | Brand & Content Strategy Responsável pela construção e execução de estratégias de conteúdo para marcas internacionais, com foco em posicionamento, consistência e crescimento de audiência. Planejei e gerenciei conteúdo multiplataforma, analisando métricas e comportamento do público para gerar engajamento qualificado e fortalecer a percepção de marca. Atuei na gestão de comunidade e narrativa, garantindo alinhamento entre comunicação e identidade das marcas. Webjump — Brasil (2023) Marketing & Communications Analyst | E-commerce & Growth Atuei na integração entre marketing e vendas, com foco na otimização de funis e aumento de conversão em projetos de e-commerce. Trabalhei com marcas como Broto (Banco do Brasil), Galderma e Mercado Pago, desenvolvendo estratégias de conteúdo e apoiando decisões orientadas por dados. Contribuí para a construção de jornadas mais eficientes e alinhadas aos objetivos de negócio. Agência Green Digital — Brasil (2021–2023) Marketing Lead | Estratégia 360° Liderei até 8 projetos simultâneos, coordenando estratégias de marketing para clientes no Brasil, Estados Unidos e Canadá. Desenvolvi campanhas 360°, integrando tráfego pago, automação, conteúdo e branding com foco em crescimento e geração de leads. Atuei em todo o ciclo do projeto — da estratégia à execução — garantindo consistência, performance e alinhamento com os objetivos dos clientes. PROJETOS COMO FREELANCER Atuação direta na construção de posicionamento e estratégias de crescimento para marcas e infoprodutores, com foco em geração de receita e autoridade. Principais entregas: Estruturação de posicionamento e branding Desenvolvimento de funis de vendas (lançamentos e evergreen) Estratégias de tráfego pago e conteúdo orientado à conversão Reestruturação de presença digital e comunicação estratégica Criação de páginas de venda, pitchs e storytelling para produtos digitais","rating":4.75,"ranking":96,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. No olvides chequear su perfil para saber más sobre su reputación. Leer más"},"completed":2,"hourlyRate":{"rate":180,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/42fc87c6bf5b2ffb223dfc5d6d934b3f","logoUrl":"https://cf.workana.com/logos/bca3a9feb3308d24b7f280a2e43bd9d7/dc/1753733821044_160_160.jfif","truncatedCompanyDescription":"A maioria das marcas não precisa de mais conteúdo. Precisa de direção. Eu ajudo empresas que já investem em marketing, mas não conseguem transformar isso em crescimento consistente. Atuo com estratégia, posicionamen...","ratingData":{"label":"4.75 of 5.00","stars":4.75},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/en/freelancers/brazil","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"CRM","anchorLink":"https://www.workana.com/en/hire/crm","isCertified":false,"title":"CRM - Freelancers"},{"anchorText":"Marketing Strategy","anchorLink":"https://www.workana.com/en/hire/marketing-strategy","isCertified":false,"title":"Marketing Strategy - Freelancers"},{"anchorText":"Strategic Planning","anchorLink":"https://www.workana.com/en/hire/strategic-planning","isCertified":false,"title":"Strategic Planning - Freelancers"},{"anchorText":"Branding","anchorLink":"https://www.workana.com/en/hire/branding","isCertified":false,"title":"Branding - Freelancers"},{"anchorText":"E-mail marketing","anchorLink":"https://www.workana.com/en/hire/e-mail-marketing-1","isCertified":false,"title":"E-mail marketing - Freelancers"},{"anchorText":"Graphic Design","anchorLink":"https://www.workana.com/en/hire/graphic-design","isCertified":false,"title":"Graphic Design - Freelancers"},{"anchorText":"Lead Generation","anchorLink":"https://www.workana.com/en/hire/lead-generation","isCertified":false,"title":"Lead Generation - Freelancers"},{"anchorText":"Social Media Marketing","anchorLink":"https://www.workana.com/en/hire/social-media-marketing","isCertified":false,"title":"Social Media Marketing - Freelancers"},{"anchorText":"Article Writing","anchorLink":"https://www.workana.com/en/hire/article-writing","isCertified":false,"title":"Article Writing - Freelancers"},{"anchorText":"Corporate Strategy","anchorLink":"https://www.workana.com/en/hire/corporate-strategy","isCertified":false,"title":"Corporate Strategy - Freelancers"},{"anchorText":"Logo design","anchorLink":"https://www.workana.com/en/hire/logo-design-1","isCertified":false,"title":"Logo design - Freelancers"},{"anchorText":"Facebook Ads","anchorLink":"https://www.workana.com/en/hire/facebook-ads","isCertified":false,"title":"Facebook Ads - Freelancers"},{"anchorText":"Instagram Ads","anchorLink":"https://www.workana.com/en/hire/instagram-ads","isCertified":false,"title":"Instagram Ads - Freelancers"},{"anchorText":"Google AdSense","anchorLink":"https://www.workana.com/en/hire/google-adsense","isCertified":false,"title":"Google AdSense - Freelancers"},{"anchorText":"Data Interpretation","anchorLink":"https://www.workana.com/en/hire/data-interpretation","isCertified":false,"title":"Data Interpretation - Freelancers"},{"anchorText":"Zoho CRM","anchorLink":"https://www.workana.com/en/hire/zoho-crm","isCertified":false,"title":"Zoho CRM - Freelancers"},{"anchorText":"Hubspot","anchorLink":"https://www.workana.com/en/hire/hubspot","isCertified":false,"title":"Hubspot - Freelancers"},{"anchorText":"Email Handling","anchorLink":"https://www.workana.com/en/hire/email-handling","isCertified":false,"title":"Email Handling - Freelancers"},{"anchorText":"Sales & Marketing","anchorLink":"https://www.workana.com/en/hire/sales-marketing","isCertified":false,"title":"Sales & Marketing - Freelancers"},{"anchorText":"Design & Multimedia","anchorLink":"https://www.workana.com/en/hire/design-multimedia","isCertified":false,"title":"Design & Multimedia - Freelancers"},{"anchorText":"Writing & Translation","anchorLink":"https://www.workana.com/en/hire/writing-translation","isCertified":false,"title":"Writing & Translation - Freelancers"}]}],"viewAllUrl":"https://www.workana.com/en/freelancers","g11n":{"title":"Other freelancers in our spotlight:","viewAll":"View all profiles","hire":"Hire","viewDetails":"View more","completedProjects":"Completed projects:"}},"backgrounds":{"show":false},"actions":{"directPaymentUrl":"https://www.workana.com/checkout/direct/f8a8f00fc23610b690b59955b2e35ca9","directPaymentText":"Send direct payment"},"bannerAccelerator":null}