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Poseo habilidades en gestión eficiente de tiempo, comunicación estratégica y capacidad para liderar distintos proyectos.
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•    Planificar y supervisar la puesta en marcha de campañas y estrategias de marketing.
•    Redacción creativa para Social Media y campañas publicitarias.
•    Desarrollo y aprobación de diseño de packaging y brands.
•    Supervisión y aprobación de material publicitario, así también del plan de contenido para social media.
•    Análisis de comportamiento de los consumidores y de la competencia.
•    Entrevistas con la prensa y entablar relaciones estratégicas con figuras públicas, proveedores, distribuidores y otros.
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•    Coordinación y supervisión del equipo in-house, así también agencias y medios publicitarios.
•    Activación de acciones en PDV (Ofertas, promociones, degustaciones).

Antes de ser Gerente de Marketing, me desempeñé como Supervisora de Ventas, donde encabezaba un equipo de 20 vendedores, acompañaba campañas de Trade Marketing, realizaba capacitaciones y planes para llegar a nuestras metas.

Te cuento algunas acciones que logré en estos años:

•    Conseguí la primera alianza de una marca paraguaya con la multinacional Burger King, lanzando en conjunto 3 postres.
•    Lideré la marca en ferias internacionales: Brasil, Bolivia, Emiratos Árabes Unidos, Arabia Saudita.
•    Lanzamos más de 50 nuevos productos al mercado.
•    Con mi equipo, conseguimos en todas las redes sociales, más de 800 mil seguidores.
•    Fui Team Leader en exportaciones Paraguay – España.
•    Recorrí el país realizando capacitaciones sobre la marca a equipos de ventas de distribuidoras.
•    Cerré negociaciones claves con distribuidoras que incrementaron la facturación de la empresa.
•    Me encargué de fijar los precios de todos los productos a lo largo de 5 años.
•    Aprendí sobre control de calidad, optimación de recursos y aplicación de 5S.","rawText":"Trabajé 7 años en Dul-Cesar, industria alimenticia líder en Paraguay, me desempeñé 4 años como Gerente de Marketing, donde mi gestión fue: • Planificar y supervisar la puesta en marcha de campañas y estrategias de marketing. • Redacción creativa para Social Media y campañas publicitarias. • Desarrollo y aprobación de diseño de packaging y brands. • Supervisión y aprobación de material publicitario, así también del plan de contenido para social media. • Análisis de comportamiento de los consumidores y de la competencia. • Entrevistas con la prensa y entablar relaciones estratégicas con figuras públicas, proveedores, distribuidores y otros. • Plan de mitigación y/o atención prioritaria a riesgos que puedan dañar el prestigio de la marca. • Coordinación y supervisión del equipo in-house, así también agencias y medios publicitarios. • Activación de acciones en PDV (Ofertas, promociones, degustaciones). Antes de ser Gerente de Marketing, me desempeñé como Supervisora de Ventas, donde encabezaba un equipo de 20 vendedores, acompañaba campañas de Trade Marketing, realizaba capacitaciones y planes para llegar a nuestras metas. Te cuento algunas acciones que logré en estos años: • Conseguí la primera alianza de una marca paraguaya con la multinacional Burger King, lanzando en conjunto 3 postres. • Lideré la marca en ferias internacionales: Brasil, Bolivia, Emiratos Árabes Unidos, Arabia Saudita. • Lanzamos más de 50 nuevos productos al mercado. • Con mi equipo, conseguimos en todas las redes sociales, más de 800 mil seguidores. • Fui Team Leader en exportaciones Paraguay – España. • Recorrí el país realizando capacitaciones sobre la marca a equipos de ventas de distribuidoras. • Cerré negociaciones claves con distribuidoras que incrementaron la facturación de la empresa. • Me encargué de fijar los precios de todos los productos a lo largo de 5 años. • Aprendí sobre control de calidad, optimación de recursos y aplicación de 5S.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5ecdd57eb4a2f1e55cd2386b02aff592/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Alexia C.","companyId":8377001,"companyHash":"5ecdd57eb4a2f1e55cd2386b02aff592","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"PY","name":"Paraguay","class":"flag flag-py","url":"https://www.workana.com/es/freelancers/paraguay?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"₲ 75.000,00","isSet":true,"currency":"PYG","amount":"75000.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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