About this project
design-multimedia / corporate-image
Open
We are seeking a talented graphic designer to undertake a comprehensive brand identity redesign for Perspective Therapy Center. Our goal is to create a brand image that authentically reflects our core positioning as a warm, professional, and human-centered therapy practice. The new identity should communicate trust, safety, and deep empathy to individuals and families.
Our core values include: Respect, safety, compassion, ethics, non-judgment, deep empathy, warmth, and diversity.
Our vision is to be an intimate-scale practice that prioritizes collaborative, individualized care over a business-driven model, fostering meaningful client relationships.
The new brand identity, particularly the logo, should aim for a visually harmonious design that combines abstract shapes representing converging perspectives with a soft, nature-inspired touch. The color palette should be dominated by calming blues and greens, grounded by warm neutrals, with the potential for subtle warm accents.
Key design elements to explore for the logo include:
- Abstract Representation of Perspectives Converging: Visually represent the idea of different viewpoints coming together, interacting, or creating a sense of wholeness. This can be achieved through overlapping or interlocking shapes, or subtle layering and gradients in color that suggest depth and the blending of different viewpoints.
- Subtle Nature-Inspired Elements: Incorporate gentle curves, flowing forms, or stone-like textures/shapes to evoke feelings of calm and well-being.
We also require clean and modern typography that complements the overall aesthetic. Optional tagline integration, 'Reconnect. Reframe. Thrive.', Should be considered.
Category Design & Multimedia
Subcategory Corporate image
Delivery term: Not specified