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Complete Visual Brand Identity for Luxury Strawberry Cart 'Ruby Berry'

Published on the January 25, 2026 in Design & Multimedia

About this project

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I am seeking a highly creative and skilled graphic designer to develop a comprehensive visual brand identity for my new luxury strawberry cart business, 'ruby berry'. This business specializes in serving fresh strawberries, marshmallows, and chocolate-dipped treats at events and for catering.

The core objective is to establish a brand image that is elegant, luxurious, feminine, and eye-catching. The design should appeal to a broad demographic, including teenage girls, women, and children, while maintaining a modern, clean, and memorable aesthetic.

Key deliverables for this project include:

*  Logo Design: A distinctive and memorable logo that embodies the brand's essence.
*  Color Palette: A well-defined color scheme incorporating preferred shades such as ruby red, oranges, various pinks, chocolate brown, and optional gold accents.
*  Font Selection: A curated selection of fonts that align with the brand's luxurious and feminine feel.
*  Brand Style Guide: A comprehensive guide detailing the visual elements and their application.

The brand style developed must be versatile and suitable for various applications, including:

*  Cart Design: Visual elements for the physical strawberry cart.
*  Packaging: Design concepts for product packaging.
*  Social Media: Guidelines and templates for an Instagram-friendly online presence.

Ultimately, the brand identity should evoke a sense of sweetness and premium quality, making 'ruby berry' instantly recognizable and desirable for events, parties, and special occasions.

Category Design & Multimedia
Subcategory Corporate image
What is the scope of the project? Fixes to existing image

Delivery term: Not specified

Skills needed