About this project
design-multimedia / corporate-image
Open
I am seeking a highly creative and skilled graphic designer to develop a comprehensive visual brand identity for my new luxury strawberry cart business, 'ruby berry'. This business specializes in serving fresh strawberries, marshmallows, and chocolate-dipped treats at events and for catering.
The core objective is to establish a brand image that is elegant, luxurious, feminine, and eye-catching. The design should appeal to a broad demographic, including teenage girls, women, and children, while maintaining a modern, clean, and memorable aesthetic.
Key deliverables for this project include:
* Logo Design: A distinctive and memorable logo that embodies the brand's essence.
* Color Palette: A well-defined color scheme incorporating preferred shades such as ruby red, oranges, various pinks, chocolate brown, and optional gold accents.
* Font Selection: A curated selection of fonts that align with the brand's luxurious and feminine feel.
* Brand Style Guide: A comprehensive guide detailing the visual elements and their application.
The brand style developed must be versatile and suitable for various applications, including:
* Cart Design: Visual elements for the physical strawberry cart.
* Packaging: Design concepts for product packaging.
* Social Media: Guidelines and templates for an Instagram-friendly online presence.
Ultimately, the brand identity should evoke a sense of sweetness and premium quality, making 'ruby berry' instantly recognizable and desirable for events, parties, and special occasions.
Category Design & Multimedia
Subcategory Corporate image
What is the scope of the project? Fixes to existing image
Delivery term: Not specified
Skills needed