About this project
design-multimedia / corporate-image
Open
We are seeking a talented designer to develop a comprehensive visual identity for "Sustainable India," a fictional eco-conscious NGO. This project aims to create a cohesive and impactful brand presence across various platforms, focusing on promoting clean energy, tree plantation, and plastic-free living in urban and rural India. The ideal candidate will demonstrate the ability to blend cultural elements, nature-inspired aesthetics, and modern design trends.
Objectives:
- Develop a distinctive logo that effectively reflects both Indian identity and sustainability principles. The design should incorporate green and earthy tones, utilizing native symbolism such as the banyan tree, chakra, or water droplets.
- Create a suite of social media graphics, including Instagram carousels, Twitter banners, and Facebook posts, to raise awareness on critical topics like climate change, local recycling initiatives, and educational workshops.
- Design engaging posters and flyers for on-ground campaigns, ensuring content is available in both Hindi and English.
- Produce clear and compelling infographics to simplify complex data related to environmental impact, such as carbon footprint reduction and the effects of plastic use.
- Conceptualize a mobile-first ui/ux homepage mockup for the ngo's future website, ensuring an intuitive and visually appealing user experience.
Style Direction:
- The design aesthetic should lean towards flat design with minimal gradients.
- Incorporate hand-drawn textures to evoke a grassroots and authentic feel.
- Utilize clean, sans-serif typography, with thoughtful integration of Devanagari script where appropriate.
- Employ eco-friendly icons and traditional Indian cultural motifs throughout the visual elements.
Category Design & Multimedia
Subcategory Corporate image
What is the scope of the project? Define from scratch
Project duration Not specified
Skills needed