Comprehensive Brand Identity and Sportswear Merchandise Design for Women's Running Community

We are seeking a talented designer or agency to develop a complete brand identity and design a sportswear merchandise line for an evolving women's running club. The goal is to transform our club into a strong, growing women's community, with merchandise that embodies identity, belonging, and empowerment.

The vision is to create a modern, feminine yet strong sportswear line inspired by community, an active lifestyle, and shared values. The pieces should be versatile, suitable for both running activities and everyday wear.

Key deliverables for this project include:
- Development of a cohesive brand identity, including logo, color palette, typography, and overall visual style.
- Design of a core sportswear line, featuring:
  - Performance running shirts
  - Oversized casual t-shirts
  - Hoodies or crewnecks
- Design of additional merchandise items:
  - Running caps
  - Tote bags
  - Stickers
  - Insulated water bottles

All designs must reflect the core values of friendship, confidence, and active living, ensuring practicality, high visibility, and a strong connection to the group's lifestyle. We aim to build a long-term brand that grows with our community and becomes a cherished symbol for our members.