About this project
design-multimedia / corporate-image
Open
We are seeking an experienced graphic designer to develop a comprehensive brand kit for an AI agent. The project involves optimizing existing brand assets and creating new guidelines and templates to ensure a consistent and professional brand presence across all platforms. We already have a logo and some basic templates, but require a full expansion of our brand identity.
Key deliverables include:
Logo Optimization:
- Vectorization and resolution enhancement for various formats (svg, ai, eps, pdf, png with transparent background).
- Creation of logo versions in the main brand color, monochrome (white, black), and optimized for both light and dark backgrounds.
Brand Colors:
- Development of a complete color palette, including exact codes (hex, rgb, cmyk, pantone).
- Provision of recommended color combinations and examples of appropriate contrast usage.
Typography:
- Selection and definition of a primary font for titles and marketing materials.
- Selection and definition of a secondary font for body text.
Logo Guidelines:
- Establishment of minimum sizes and safe margins for logo usage.
- Clear "do's and don'ts" for logo application (e.g., No stretching, rotating, unauthorized color changes, or use on cluttered backgrounds).
- Examples of logo usage across various applications such as web pages, WhatsApp, Telegram, Teams, and presentations.
Templates & Applications:
- Design of ready-to-use PowerPoint templates (including cover, section dividers, and content slides).
- Creation of email signature examples compatible with Outlook and Gmail.
- Development of editable templates for WhatsApp/Telegram stickers and physical vinyls.
Final Deliverables:
- A comprehensive brand kit provided as a PDF document, detailing all guidelines and usage instructions.
- All editable source files for the brand assets (ai/psd/canva or figma if applicable for the designer's workflow, and pptx for presentations).
Category Design & Multimedia
Subcategory Corporate image
What is the scope of the project? Define from scratch
Delivery term: Not specified
Skills needed