Comprehensive Branding for a New Sandwich and Coffee Shop

The client is planning to launch a new small shop specializing in homemade-style sandwiches, including options like fried potatoes, Turkish cheese, and luncheon meat, alongside coffee. The key focus is to offer these items at affordable prices. To successfully establish this new venture, a strong and appealing brand identity is essential. This project involves creating a comprehensive corporate image that reflects the shop's homemade style and affordability. Deliverables will include a distinctive logo, a complete brand style guide, design for menu boards, and potentially business cards and basic promotional materials. The goal is to attract a broad customer base and create a memorable presence in the market.