Creative Graphic Designer for Long-Term Rock Burger Brand Evolution and Social Media Visual Identity

We are seeking a talented graphic designer or creative studio with a strong sense of identity, storytelling, and visual rhythm to collaborate on a long-term design direction for Rock Burger. This is not a request for a generic social media pack, but rather the creative evolution of an iconic brand.

Rock Burger was founded in 1990, emerging from the legendary Rock Café, one of Panama’s most iconic nightlife spots. Our restaurant has always been synonymous with good food, music, and compelling stories. After more than three decades, Rock Burger has reopened in a new location in San Francisco, Panama City. We are now building a new brand universe that honors our rich roots while resonating with a modern audience. We pride ourselves on serving 100% customizable burgers and sandwiches, crafted with fresh, high-quality ingredients. Our brand is casual, delicious, nostalgic, and real. Our tagline, "Deliciosamente Vintage 🍔🎸 Classic flavor. Rock soul. Modern vibe.", Perfectly encapsulates our essence.

We need a designer who can effectively translate Rock Burger’s authentic 1990s soul into a bold, modern, and visually consistent identity system for both social media and in-store communication. We are not looking for generic templates; we seek a partner who understands how to establish a distinctive design rhythm, ensuring that every piece of content, while unique, clearly belongs to the same brand family.

Your mission will be to create a cohesive and edgy visual identity for Instagram and other digital channels, utilizing a dynamic mix of:

Photography-based posts: Featuring hero burgers, fresh ingredients, and enticing combos.
Typographic art: Showcasing key phrases and moments that highlight our brand voice.
Editorial layouts: Designing engaging menu grids and storytelling carousels.
Neon-inspired elements: Incorporating vibrant visuals for nightlife and delivery-focused content.

Every design element must feel alive, rhythmic, and authentic to the Rock Burger brand.