Develop Advanced Performance-Based Social Media Traffic Strategy for Facebook and Instagram

We are seeking an experienced freelancer to advance our social media traffic strategy to the next level. The core focus of this project is on performance-based marketing tactics, prioritizing audience targeting over general brand-centric campaigns. The primary channels for this initiative are Facebook and Instagram. The ideal candidate will analyze our current strategy, propose innovative improvements, and implement data-driven, performance-oriented marketing campaigns. We have previously compared interruption marketing via social platforms with search engine marketing and have decided to prioritize performance-based approaches. We need a professional who can translate this strategic direction into actionable plans and deliver measurable results.