Digital Marketing Specialist Google Ads, Seo

I’m an independent tourism professional based in Buenos Aires. For over a decade, I’ve been creating custom travel experiences and selling private tours Our target audience consists of English-speaking travelers aged 40 to 75, primarily from the U.S., U.K., European Union, Canada, and Australia, who seek quality, exclusivity, and authentic cultural experiences.
Currently, we are experiencing very low inquiry and booking rates. We urgently need an experienced digital marketing freelancer to significantly increase our sales and qualified leads through effective digital strategies.

Key areas where we require expert assistance:

Google Ads:
- Develop, set up, and manage comprehensive Google Ads campaigns.

Google Optimization (SEO):
- Improve our website's ranking in search results. Identify SEO issues and fix them.
- Conduct thorough keyword research and implement findings across our site.
- Optimize on-page SEO elements, including meta tags, image optimization, site structure, and internal linking.
- Develop a strategic blog content plan, including topic ideas and best practices for SEO 

Website Blog Setup & Guidance:
- Our website is built on WordPress. We need assistance in learning how to upload content correctly
- Provide guidance and training on how to independently upload and manage blog posts for future updates.

- We are open to professional suggestions regarding other digital channels or improvements

What we are looking for in a freelancer:
- Proven strong experience with Google Ads and SEO..
- Knowledge of WordPress
- A background in working with tourism or international audiences is highly desirable.
- Excellent, honest, and clear communication skills.
- Ability to explain complex digital marketing concepts in a simple, empowering way, as we are a solo founder eager to learn and grow.
- Fluency in English is essential; Spanish proficiency is a valuable plus but not a strict requirement.