E-commerce Advertising Expert for Google, Meta, and Tiktok Ads

We are seeking a digital advertising specialist to manage and optimize comprehensive advertising campaigns for our e-commerce store. The primary goal is to significantly increase online sales, website traffic, and brand visibility across multiple key platforms. The successful freelancer will be responsible for the full lifecycle of advertising campaigns, from strategy and setup to ongoing optimization and detailed reporting. This project requires expertise in managing paid campaigns on Google Ads, including Google Search and Google Shopping, to capture high-intent customers. Additionally, the role involves creating and managing effective campaigns on Meta Ads (Facebook and Instagram) to reach a broad audience with compelling visuals and targeted messaging. Finally, we need a professional who can leverage TikTok Ads to tap into new demographics and drive engagement. Key responsibilities will include: developing campaign strategies tailored to e-commerce objectives, setting up and configuring campaigns on each platform, conducting keyword research and audience targeting, managing daily budgets and bids, A/B testing ad creatives and copy, monitoring campaign performance and providing regular, insightful reports, and continuously optimizing campaigns for maximum ROI. We are looking for a proactive individual with a proven trackable record in e-commerce advertising.