About this project
design-multimedia / corporate-image
Open
We are seeking an experienced brand identity designer to refine two existing logo concepts and create a complete corporate visual identity for Reliant Strategies Inc. This project is not about creating a logo from scratch, as we already have two concepts we like. The goal is to professionally recreate and expand these concepts into a timeless, premium brand.
Reliant Strategies specializes in government contracting, facility support, professional services, environmental services, and infrastructure support. The new brand identity should convey a modern, corporate, clean, and trustworthy image, comparable to established companies such as Lockheed Martin, Northrop Grumman, RTX, Jacobs, aecom, and kbr.
Key deliverables include:
- Development of a comprehensive logo system: This will encompass horizontal, vertical, crest, 'R' crest, and icon versions. Each version must be provided in full-color, black, white, and light/dark variations. The crest design is of highest priority and should become the company's primary recognizable symbol.
- Creation of a distinct color palette and typography guidelines.
- Development of a simple brand guide that covers logo usage, spacing, color specifications, font guidelines, and minimum size requirements.
- Design of essential office and marketing assets, including:
- Email signature (with employee information, social media icons, editable space for future certifications/awards, and an updateable marketing banner)
- Word letterhead
- PowerPoint template
- Proposal cover
- Teams and Zoom virtual backgrounds
- LinkedIn banner
- Social media profile images and banners
- Favicon
- App icon
- Watermark
- Transparent logo
- General brand graphic elements
Final files must be delivered in industry-standard formats, including ai, eps, svg, pdf, png, jpg, along with all editable source files.
Freelancers are encouraged to include relevant portfolio examples showcasing similar corporate identity projects, an estimated timeline for completion, and the number of revision rounds included in their proposal. Successful completion of this project may lead to opportunities for additional branding and marketing work.
Category Design & Multimedia
Subcategory Corporate image
What is the scope of the project? Changes to existing image
Delivery term: Not specified
Skills needed