Expert Webflow Landing Page Design for App Lead Generation

We are seeking an experienced Webflow designer to create a high-converting landing page for our new application. The primary goal of this landing page is to effectively capture leads. The project requires a comprehensive approach, starting with a clear understanding of our target audience and the app's unique selling proposition (USP).

The selected freelancer will be responsible for:
- Defining the target audience and unique selling proposition (USP) to inform the page strategy.
- Creating detailed wireframes that outline all key sections, including a compelling hero section, clear benefits, social proof (testimonials), and a strong call-to-action (CTA).
- Designing the landing page using Webflow's drag-and-drop interface, ensuring a visually appealing and intuitive user experience.
- Incorporating compelling copy (provided by us or to be refined by the freelancer if they have copywriting skills) that resonates with the target audience.
- Implementing engaging interactions and animations within Webflow to enhance user engagement.
- Optimizing the page for search engines (SEO best practices) to improve visibility.
- Integrating a lead magnet to incentivize sign-ups.
- Thoroughly testing the page's responsiveness across various devices and ensuring all functionalities, especially the lead capture form, work smoothly.
- Setting up basic analytics tracking to monitor performance metrics post-launch.

The ideal candidate will have a strong portfolio demonstrating expertise in Webflow development, ui/ux design, and a proven track record of creating effective lead generation pages. Attention to detail, creativity, and a focus on conversion optimization are crucial for this project.