Freelance Tiktok & Meta Ads Manager

🐌 About Escargot
We’re the digital-to-physical greeting-card company making snail mail feel as easy as texting—minus the “u up?” energy. People tap a few buttons, we print, stamp, and deliver real cards that spark unexpected joy IRL. Cards are just the wedge; our bigger play is building the celebration infrastructure for the next generation.

📈 Why We Need You
We’ve proven people love sending cards from a phone. Now we need a paid-social ace who can stretch a $3-4k monthly ad budget across TikTok and Meta, keep CAC low, and turn curious scrollers into first-time senders.

What You’ll Own
Campaign setup & daily optimisation in TikTok Ads Manager + Meta Ads Manager (ig + fb).

Audience testing & budget allocation to hit three core KPIs:

App downloads / traffic to app store

Cost-per-acquisition (CAC) trending down

“First card sent” conversions within 7 days of install

Creative feedback loop—we supply raw UGC & assets, you tell us which hooks, ratios, and formats to test next.

Tracking & reporting through Mixpanel, GA4 (or whichever tool helps you prove the numbers).

Weekly Loom or Slack recap: wins, experiments, next plays.

What You Won’t Worry About
Writing sappy card copy (we’ve got writers for that).

Endless back-and-forth on creative approvals—our turnaround is quick and our brand voice guide is your guard-rail, not handcuffs.

Must-Haves
Fluent English & meme literacy (if you don’t know what a mid roll means, we’re in trouble).

1+ year hands-on TikTok and Meta (fb/ig) ad buying—preferably with sub-$10k budgets.

Proven track record dropping cac or lifting roas for a dtc subscription or e-commerce product.

Confidence in basic analytics (Mixpanel, GA4, spreadsheets that actually tell a story).

Time to dedicate ~20 hours every week with partial overlap to EST for syncs.

Nice-to-Haves
Experience marketing mobile apps or “download → purchase” funnels.

Spanish or Portuguese fluency (future LatAm expansion vibes).

Comfort making quick edits in Canva/CapCut to spin variant tests.

Success Looks Like
≤ $2 trial CAC (or at least trending that way).

Clear experiment backlog and at least 4 new creative/audience tests live each week.

A dashboard even our CEO can understand before coffee.

Logistics & Pay
Remote, contractor basis.

Start ASAP—yesterday would be perfect.

Hourly or monthly retainer; tell us your rate when you apply and show the results that back it up.