Graphic Designer

A Social Media Branding Campaign"
Objective:
To create a complete branding and social media strategy for a small or medium-sized business in India (or globally) and show how professional design can elevate their online presence.

Steps:
Client Identification: Choose a business that could benefit from stronger visual branding. This could be a local café, clothing brand, or fitness center, for example.

Brand Research: Develop a deep understanding of the business, its target audience, and its goals. This could involve analyzing competitors and reviewing their social media profiles.

Visual Identity Design:

Create a unique logo, color scheme, and typography that aligns with the brand’s identity.

Design templates for social media posts (e.g., Instagram posts, Stories, Facebook ads).

Develop graphics that are consistent across platforms.

Content Creation Strategy:

Plan a content calendar with themes like promotions, events, behind-the-scenes, and user-generated content.

Create mockup posts, videos, and ads for Instagram, Facebook, and other relevant platforms.

Implementation of Social Media Strategy:

Plan how to launch the social media campaign, what platforms to focus on, and how to engage the target audience.

You can also set up scheduled posts, analyze engagement metrics, and refine strategies for future posts.

Influencer/Community Engagement:

Collaborate with micro-influencers or local personalities to boost the campaign.

Encourage user-generated content (UGC), like asking customers to share their experiences and tag the brand on social media.

Measurement of Success:

Track the campaign’s performance with metrics like engagement rate, followers, reach, and conversions.

Analyze the return on investment (ROI) based on the design and social media strategy.

Deliverables:
Final branding kit (logos, color scheme, typography, and social media templates)

A social media campaign with graphics, video content, and post suggestions

A performance report that measures the success of the campaign

Why It’s A Great Project:
Showcase your skills: It combines your design and social media expertise into a tangible, real-world result.

Portfolio expansion: You'll be able to present a full branding package with real metrics and results.

Networking potential: You could potentially help a local business improve their online presence, which can lead to long-term connections and opportunities.

Does this sound like a project that you’d be interested in? Or would you prefer something different? Let me know what kind of vibe you're going for!