Professional Brand Guidelines Document for Online Gaming Brand Lunarstars

We are seeking a highly skilled and experienced brand identity designer to develop a comprehensive and polished brand guidelines document for our online gaming brand, LunarStars. The brand aims to convey a modern, trustworthy, friendly, and safe image, appealing specifically to a young gaming audience. We have already established a clear logo direction, visual references, and a preferred color palette featuring dark blue, sky blue, moonlight tones, and star-inspired accents, along with a defined brand personality. The primary objective is to create a consistent visual system and present it within a professional, detailed guide.

The brand guidelines document should ideally span 10-15 well-designed pages and include the following key sections:

- Logo versions and appropriate usage guidelines
- Clear space requirements and minimum size specifications for the logo
- Examples of correct and incorrect logo usage to maintain brand integrity
- Primary and secondary color palettes, including hex, rgb, and cmyk values
- typography hierarchy, specifying fonts for headings, body text, and other applications
- direction for graphic elements, patterns, or shapes that align with the brand
- guidelines for icon, illustration, image, and photography styles
- definition of the brand voice and tone
- examples of social media or digital applications of the brand identity
- a few practical mockups demonstrating the brand in use

deliverables for this project include:

- a final brand guidelines document in pdf format
- editable source files in either adobe illustrator, adobe indesign, or figma
- all organized files and assets used in the creation of the guidelines
- at least two rounds of revisions to ensure satisfaction with the final product.

We are looking for a freelancer with proven experience in creating complete brand guideline documents. Please ensure your proposal includes examples of full brand guideline documents you have personally created, not just logo examples.