Professional Color Palette and Brand Guide for Wellness Brand Holístico

I am seeking an experienced designer to develop a comprehensive and professional color palette for my wellness brand, Holístico. The brand already has a finished logo, and the goal is to establish a consistent visual identity across all digital and print materials. The brand direction is natural, wellness-oriented, clean, and elegant.

Deliverables required:

1.  A complete color palette, including:
    *  Primary and secondary colors.
    *  Neutral tones and accent colors.
    *  Color codes in hex, rgb, and cmyk formats.
2.  A concise brand guide (PDF format) demonstrating the proper application of the colors across various mediums, such as the website, social media platforms, and printed materials.
3.  At least 2-3 distinct palette variations for selection, allowing for the choice that best aligns with the brand's essence.
4.  Final files delivered in editable formats (ai, psd, or figma) along with a pdf version.

I will provide the existing Holístico logo and the general brand direction. The ideal freelancer will have previous experience in branding and creating professional color palettes, a strong sense of aesthetics, balance, and consistency, and the ability to ensure color suitability for both digital and print applications.