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Social Media Specialist for Car Sales Campaigns

Published on the February 23, 2025 in Sales & Marketing

About this project

Open

Hello, we are looking for an experienced digital marketing professional with a strong background in social media advertising to boost our car sales website. Our goal is to attract qualified leads and increase sales through effective paid campaigns and targeted content.

Responsibilities:

Audience Analysis: Conduct thorough research on our target audience and define strategic segmentation.
Campaign Planning and Creation: Develop and implement advertising campaigns across platforms such as Facebook, Instagram, Google Ads, etc.
Creative Development: Create compelling ads—including images, videos, and copy—that highlight the unique features of our vehicles.
Optimization and Monitoring: Manage the budget, monitor key performance indicators (CTR, cost per click, conversions, etc.), And perform A/B testing to improve campaign results.
Performance Reporting: Prepare regular performance reports and provide actionable insights for continuous improvement.
Requirements:

Proven experience in social media advertising campaigns, preferably in the automotive industry.
In-depth knowledge of advertising platforms (Facebook Ads, Instagram Ads, Google Ads, etc.).
Strong analytical skills and proficiency with tools such as Google Analytics and Facebook Insights.
A portfolio with success stories and measurable results.
Excellent communication skills and availability for regular meetings.
If you are results-oriented and have the expertise to transform our digital strategies into tangible sales, please send your portfolio and detailed proposals. We look forward to partnering with a dynamic and committed professional!

Project overview

Our business operates in the automotive sales sector with a fully functional website showcasing our current inventory. We already have active social media channels, but we need to enhance our digital presence and drive more qualified leads to our website. The main objective of this project is to leverage paid social media advertising to increase our online visibility, attract potential customers, and ultimately boost vehicle sales. Currently, our website is set up and our social media platforms are established, yet there is a significant opportunity to amplify our marketing efforts by: Increasing Brand Awareness: Ensuring our target audience is aware of our offerings through consistent and engaging social media campaigns. Driving Targeted Traffic: Using advanced audience segmentation to direct interested users to our website, where they can explore our inventory. Enhancing Lead Generation: Implementing strategic advertising efforts designed to capture high-quality leads that can be nurtured into sales. Optimizing Advertising Spend: Continuously analyzing and refining our campaigns to ensure the best return on investment. We are seeking a social media specialist with proven expertise in digital marketing, preferably with experience in the automotive industry. This professional will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Facebook, Instagram, and Google Ads, while collaborating with our team to ensure the overall marketing strategy aligns with our business goals.

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Small campaigns, for few products or services
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Facebook Google AdWords Internet Marketing

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