The Awaken team - Audit and Optimization of Existing Content for Maximum Seo Performance

The Project's Main Objective: To transform existing blog articles, service pages, or product descriptions already published by the client into high-performing assets on Google, increasing organic traffic and conversion rate without the need to create content from scratch. Key Deliverables (What the client will receive): Initial Audit Report (per piece of content): A detailed analysis of the content's current performance (ranked keywords, traffic, bounce rate). Opportunity Keyword List: Identification of long-tail keywords and gaps that the content should cover. Optimized Content Version: The rewriting or editing of the existing content focusing on: Heading Structure (H1, H2, H3): Ensuring correct hierarchy and keyword inclusion. Readability Improvement: Use of short sentences, smaller paragraphs, and lists (like this one!). Image and Media Optimization: Suggestions for alt text (alternative text) and file compression. Addition/Adjustment of On-Page SEO: Meta description, URL slug, and optimization of keyword density. Inclusion of Strategic Internal and External Links. Implementation Guide: Step-by-step instructions on how the client should publish the new version (ideal for those using WordPress, Shopify, etc.).