Anaí L. freelancer experto en Investigación de Mercado

Anaí L.

Market Research Consultant

3.00 / 5

Valor hora:

USD 20,00

Marketing Digital

Habilidades (Máximo: 3)
Sobre mí
Ambitious executive passionate about market research and business intelligence with extensive experience in a variety of industries: Telecoms, Financial, Pharma, Automotive and the US Hispanic Market among others.
Historia laboral
* LatinVision Media Inc. (Online Media) [desde 10/2012]

* PromoLatino, Inc (Market Research) [desde 8/2012]

* Intelligence Decision Makers (Market Research) [desde 2012]

* Ipsos Loyalty (Market Research) [desde 2011]: With 5 analysts in charge, responsible for delivering around 25 projects each month. 
•    Developed and trained the team to analyze for make deliverables with actionable recommendations for our clients: Santader, HSBC, Banamex, Microsoft, FedEx, Martí, Sport City, Toyota, Honda, Chevrolet, Herdez, Principal Financial Group, Prenda Fácil, Cash America and Cartier.
•    Designed managed ad-hoc of mystery shoppers
•    Created web analytics reports for each client
•    Implemented standardization of field processes and delivery of results, writing manuals of methodology

* Bureau On-Target (Market Research) [desde 2010]: Major Achievements: Increased billing of key accounts by 120% through achieving high client satisfaction.

Responsibilities: Account Management of key national accounts.

Main Activities:
•    Client interaction to determine research requirements
•    Develop proposals: methodological and financially sound
•    Management and development of qualitative, quantitative and market intelligence projects, nationally and for the LATAM region
•    Development of an online community to conduct surveys nationally and in Latin-Americans countries
•    Analysis of information to generate conclusions and recommendations
•    Presenting research results to the clients

Project Leader:
•    Planning and development of research projects such as: evaluating advertising, pricing, new product development, and evaluation of satisfaction with product or service
•    Coordination of multidisciplinary teams: psychologists, sociologists, designers, statisticians, doctors, marketers and electronic engineers forthe projects as required
•    Data analysis and results presentation preparation

Fieldwork Manager:
•    Development of the business unit: writing operations manuals and payment schemes
•    Responsible for the profitability of the business unit
•    Generated monthly reports onsales, productivity and expenses based on allocated budgets foreach project
•    Coordination of the following areas: fieldwork,  telephone operation and IT
•    Management of logistics projects nationwide and in Latin America

Proyectos finalizados: 1

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