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Periodista.

Apasionado de los medios digitales, heavy user de redes sociales, cuento con más de 8 años, pensando planes de marketing, redactando contenidos digitales para distintas marcas y clientes de primer nivel.

Trabajé en los departamentos de Marketing, Comercial y Digital de AMC Latin America y Sony Argentina.

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Web Editor - Gerencia Nuevos Medios 2014 – 2016

Principales Responsabilidades:
•    Administración y gestión de contenidos para los sitios web de las señales televisivas de la compañía: ElGourmet, Más Chic TV, AMC, Europa Europa, Film & Arts.
•    Redacción de notas de interés según la temática de la señal
•    Community Manager. Gestión de contenido en redes sociales.
•    Planificación de campañas publicitarias digitales, tanto en redes sociales como en webs.
•    Redacción de recetas de elgourmet. Edición de imágenes de platos. Manejo de Photoshop.

Logros destacados:
    Aumenté el número de fans en un 247% en Facebook según sus estadísticas.
    Actualicé las recetas de la página web de elgourmet, con el fin de mostrarlas en simultáneo con los programas en pantalla, aumentando el tráfico web de visitas en un 200% con respecto al año anterior y fidelizando el vínculo con el usuario.
    Sugerí mejoras en las tomas de fotografías en estudio y reemplacé todas las imágenes defectuosas o poco destacadas por nuevas de mayor calidad estética, revalorizando el sitio acorde con el target de la señal.
    A instancias del rediseño de la web a responsive mobile asesoré en el diseño de la misma, obteniendo mejoras en el producto final con respecto a la versión anterior.

Analista de Publicidad - Gerencia Comercial       2008 - 2014

Principales Responsabilidades:
•    Encargado de gestión de materiales publicitarios para las señales de TV: elgourmet, Film & Arts, Canal (a), Europa Europa, Reality TV, America Sports.
•    Contactos y negociación con centrales de medios y anunciantes.
•    Producción de tandas publicitarias.
•    Preparación de presentaciones comerciales para clientes.

Logros destacados:
    Recuperé y organicé una base de datos de todas las publicidades emitidas y producidas por la compañía para ofrecerle a los anunciantes, propiciando un aumento de las ventas comerciales en auspicios de producción interna.

SONY LATIN AMERICAN 2005 – 2008

Editor Web

Principales Responsabilidades:
•    Redacción de noticias corporativas para el portal de Sony para América latina. http://www.sony-latin.com/corporate
•    Redacción de descripciones de los productos y promociones en la web.
•    Administración de contenido de páginas (banner, imágenes y logos)
•    Herramientas utilizadas: Bases de datos SQL y aplicativos Web.

Logros:
    Participé de la startup de este proyecto, alcanzando los objetivos preestablecidos en tiempo y forma.
    Realicé mejoras en las descripciones de los productos en la web y actualicé la base de datos de los mismos, logrando una mayor eficacia y calidad en la comunicación en web.

UNIVERSIDAD DE BUENOS AIRES Marzo 2008 – Diciembre 2008

Colaborador en proyecto de Investigación

Principales Responsabilidades:
•    Participé como colaborador del proyecto “Letra e imagen del sonido. El surgimiento de los fenómenos mediáticos en la ciudad de Buenos Aires”
•    Los resultados fueron presentados en el VII Congreso Nacional y II Congreso Internacional de la Asociación Argentina de Semiótica.
•    Director: José Luis Fernández – jefe de cátedra de Semiótica de los géneros contemporáneos, Carrera de Ciencias de la Comunicación, UBA.

REVISTA PRENSA ECONÓMICA Noviembre 2007 – Agosto 2008

Redactor

Principales Responsabilidades:
•    Redacción de contenidos de la revista.
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