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Minhas principais habilidades estão ligadas ao Marketing Off line e Marketing Digital (on line - redes sociais, SEO, Inbound, Email mkt, google and face/instagram Ads, Analytics, influenciadores digitais).
Vendas B2B, responsável por todo o processo comercial, desde a prospecção, negociação até pós venda junto aos clientes. Desenvolvo o planejamento comercial e implementação posterior do processo de vendas em linha com os objetivos do negócio, sempre balizado por indicadores de performance (KPIs).
Minha experiência está baseada em empresas farmacêuticas, mercado editorial, grandes eventos (cultura), pequeno varejo e serviços de entretenimento.
Desenvolvo as estratégias de negócios baseadas nos objetivos de cada empresa, o que engloba, análise de cenário na qual a empresa está inserida, concorrentes, pontos fortes, fracos, oportunidades e ameças ao negócio, desenvolvimento das estratégias de negócios, plano de ação, previsão de vendas e rentabilidade.

Algumas das atividades que desenvolvo:
•    Definição de Planos de Marketing e Vendas (Business Plans) de produtos e linhas de negócios;
•    No mercado farmacêutico, gerenciei e lancei produtos da linha de prescrição médica e de venda livre;
•    Identificação de oportunidades de novos negócios;
•    Interface com equipes internacionais de Marketing e Vendas;
•    Desenvolvimento de plano de comunicação de Marketing Digital e OFF line junto às agências de publicidade e de estratégias de Relações Públicas junto às Agências de Assessoria de Imprensa;
•    Negociação de parcerias comerciais/patrocínios e de mídia (paga e permuta) para grandes eventos;
•    Definição e acompanhamento de pesquisas de mercado quantitativas e/ou qualitativas e análise de auditorias de mercado;
•    Suporte ao campo com treinamento e orientação às equipes de vendas;
•    Gestão de eventos: elaboração e implementação de feiras, congressos, eventos internos;
•    Gestão de forecast de vendas, estoques, orçamento/budget e análise de P&L;
•    Visitas e negociações comerciais com clientes chaves diretamente em todos os segmentos de mercado que trabalhei;
•    Gestão de equipes de marketing e vendas.","rawText":"Sou profissional de Marketing com experiência nas áreas de Marketing/Comercial/Gestão de Negócios, adquirida em empresas multinacionais e nacionais dos segmentos farmacêutico, editorial, grandes eventos e varejo em Shopping Center; Minhas principais habilidades estão ligadas ao Marketing Off line e Marketing Digital (on line - redes sociais, SEO, Inbound, Email mkt, google and face/instagram Ads, Analytics, influenciadores digitais). Vendas B2B, responsável por todo o processo comercial, desde a prospecção, negociação até pós venda junto aos clientes. Desenvolvo o planejamento comercial e implementação posterior do processo de vendas em linha com os objetivos do negócio, sempre balizado por indicadores de performance (KPIs). Minha experiência está baseada em empresas farmacêuticas, mercado editorial, grandes eventos (cultura), pequeno varejo e serviços de entretenimento. Desenvolvo as estratégias de negócios baseadas nos objetivos de cada empresa, o que engloba, análise de cenário na qual a empresa está inserida, concorrentes, pontos fortes, fracos, oportunidades e ameças ao negócio, desenvolvimento das estratégias de negócios, plano de ação, previsão de vendas e rentabilidade. Algumas das atividades que desenvolvo: • Definição de Planos de Marketing e Vendas (Business Plans) de produtos e linhas de negócios; • No mercado farmacêutico, gerenciei e lancei produtos da linha de prescrição médica e de venda livre; • Identificação de oportunidades de novos negócios; • Interface com equipes internacionais de Marketing e Vendas; • Desenvolvimento de plano de comunicação de Marketing Digital e OFF line junto às agências de publicidade e de estratégias de Relações Públicas junto às Agências de Assessoria de Imprensa; • Negociação de parcerias comerciais/patrocínios e de mídia (paga e permuta) para grandes eventos; • Definição e acompanhamento de pesquisas de mercado quantitativas e/ou qualitativas e análise de auditorias de mercado; • Suporte ao campo com treinamento e orientação às equipes de vendas; • Gestão de eventos: elaboração e implementação de feiras, congressos, eventos internos; • Gestão de forecast de vendas, estoques, orçamento/budget e análise de P&L; • Visitas e negociações comerciais com clientes chaves diretamente em todos os segmentos de mercado que trabalhei; • Gestão de equipes de marketing e vendas.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/02f0f962f5d44d470c81f3238b64e124/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Atualmente trabalho como profissional PJ prestando consultoria na área de Outbound Marketing / Inside sales para empresa de gamificação. Realizo desde o trabalho de prospecção, negociação e pós venda junto aos clientes B2B.
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