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El principal valor que estoy capacitado para brindar a las pymes, es entender su mercado, cuantificarlo y determinar estrategias de mercadeo digital que pueden implementarse con resultados medibles haciendo uso intensivo de las TICs.

Me especializado en el desarrollo y personalización sobre Wordpress y plataforma de e-commerce con Woocommerce.

Desarrollos en los cuales he participado:
www.inverceramicas.com
www.agroambiental-lab.com
www.cosmoagro.com
www.surtiagro.com
www.soltech-leadsun.com
www.tracest.com
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www.maqrollmarketing.com
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www.epys.com.co","rawText":"Ingeniero industrial con maestría en mercadeo, con 12 años de experiencia en empresas de sector especializado y de consumo. El principal valor que estoy capacitado para brindar a las pymes, es entender su mercado, cuantificarlo y determinar estrategias de mercadeo digital que pueden implementarse con resultados medibles haciendo uso intensivo de las TICs. Me especializado en el desarrollo y personalización sobre Wordpress y plataforma de e-commerce con Woocommerce. Desarrollos en los cuales he participado: www.inverceramicas.com www.agroambiental-lab.com www.cosmoagro.com www.surtiagro.com www.soltech-leadsun.com www.tracest.com www.aplicatics.com www.maqrollmarketing.com www.ingenieriayencofrados.com www.epys.com.co","canEdit":false,"editUrl":"https://www.workana.com/freelancer/09cd33c56f195e3e5c3cf637584d8896/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"COSMOAGRO S.A

Estrategia y transformación digital de la marca Cosmoagro, desarrollando nuevos canales de exhibición e interacción con la marca, logrando la implementación del portal www.cosmoagro.com y estrategia de contenidos en redes sociales con 4500 usuarios activos que generan 15.000 visitas mensuales, 1000 descargas de fichas, 600 suscritos y 100 chats al mes. 40% de visitas nuevas por posicionamiento en Google.

Análisis económico y cuantitativo de los nichos de mercados para la innovación y lanzamiento de nuevos productos. Participación activa para alcanzar el 18% de ventas de la firma en productos nuevos.

Liderazgo en la Estrategia de Campañas por mercado (cultivo) clave de la compañía. Cultivos prioritarios que representan el pareto de ventas.

Liderazgo en la Creación de la estructura de datos para el análisis de la ejecución de ventas día por día. Análisis dimensional por: línea-marca de producto, zona, subzona, representante de ventas, distribuidores claves.

Contribuyente para mantener el posicionamiento, la participación de mercado y rentabilidad de 3 lineas de productos que representan 9 marcas y 55% de las ventas de la corporación Cosmoagro S.A.

Responsable de la construcción de la matriz de Presupuestos y Pronósticos para garantizar el cumplimiento del ingreso trimestral de acuerdo al plan de ventas por línea de producto.

Diseño y Elaboración del Sistema de Información basado en Excel y tablas dinámicas para el análisis de la ejecución de ventas a nivel corporativo.

Diseño de estrategias Pull para aumentar la demanda por parte del agricultor.

Administrador de los registros de marca en los países suramericanos: Colombia, Perú, Brasil, Bolivia, y países del Caribe con apoyo de firma de Abogados Lloreda & Cía y sus corresponsalías en cada país.

Apoyo en la toma de decisiones para la nueva arquitectura de marca orientada por línea de producto, tomando como base los insights y revelaciones obtenidas por medio del área de investigación de mercados.

DOCENTE HORA CATEDRA - U. AUTÓNOMA

Este curso ofrece una visión de la manera como se realiza la gestión estratégica de las marcas, usando el diseño e implementación de los programas y actividades de marketing para construir, medir y administrar el valor capital de la marca.

Inicialmente se abordan los conceptos generales de la marca, se indican los pasos para construirla y se analizan los temas de valor de marca y posicionamiento. Posteriormente se estudian las herramientas de construcción de marca como son:
La elección de los elementos de marca, desarrollo de programas de marketing y el apalancamiento de asociaciones, finalizando con la medición de la marca, el registro de marca y las estrategias globales de marca.

OBJETIVO GENERAL
Desarrollar las competencias en el estudiante, que le permitan realizar una gestión estratégica de marca en cualquier contexto empresarial y geográfico.

OBJETIVOS ESPECÍFICOS
- Identificar los valores de marca y conocer como se construye marca
- Comprender como se efectúa la planeación de creación de valor capital de marca
- Discernir acerca de la manera como se puede implantar el valor capital de marca
- Interpretar y aplicar la evaluación del desempeño de la marca en el mercado","rawText":"COSMOAGRO S.A Estrategia y transformación digital de la marca Cosmoagro, desarrollando nuevos canales de exhibición e interacción con la marca, logrando la implementación del portal www.cosmoagro.com y estrategia de contenidos en redes sociales con 4500 usuarios activos que generan 15.000 visitas mensuales, 1000 descargas de fichas, 600 suscritos y 100 chats al mes. 40% de visitas nuevas por posicionamiento en Google. Análisis económico y cuantitativo de los nichos de mercados para la innovación y lanzamiento de nuevos productos. Participación activa para alcanzar el 18% de ventas de la firma en productos nuevos. Liderazgo en la Estrategia de Campañas por mercado (cultivo) clave de la compañía. Cultivos prioritarios que representan el pareto de ventas. Liderazgo en la Creación de la estructura de datos para el análisis de la ejecución de ventas día por día. 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