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Abril 2022 – Abril 2025
Dirigí la estrategia de contenidos para una de las plataformas cripto más relevantes de LATAM, coordinando un equipo de content managers y diseñadores. Me enfoqué en generar campañas educativas, creativas y centradas en la experiencia del usuario, maximizando la interacción en plataformas como X (Twitter) e Instagram.

Logros:

Ascendí de Content Manager a Coordinator y luego a Head Strategist.

Lideré campañas clave como Pizza Day y Cripto para principiantes, con más de 1K interacciones orgánicas por publicación.

Consolidé reportes semanales y mensuales basados en métricas de engagement y conversión.

Content & Community Manager – Orthodontic Bajío
2020 – 2021
Rediseñé la identidad digital de una marca del sector odontológico, estableciendo lineamientos gráficos y de contenido en redes sociales. Gestioné publicaciones informativas y comerciales, además de apoyar en la promoción de cursos especializados.

Logros:

Implementé un chatbot en Instagram para facilitar la atención a clientes y agendar consultas.

Apliqué embudos de ventas simples que generaron más de 30 citas en 2 meses vía IG.

Mejora del posicionamiento orgánico mediante contenido educativo visualmente atractivo.

Community Manager & Content Manager – Agencia 11:11 Medios
Marzo 2019 – Abril 2020
Responsable de la gestión de redes para una agencia de medios y publicidad exterior. Adapté la comunicación visual por plataforma y ejecuté campañas para dar visibilidad a la agencia.

Logros:

Gestioné leads que derivaron en 2 contratos importantes para la agencia.

Me formé en procesos internos de agencias de medios y publicidad exterior.

Coordiné las propuestas creativas con la dirección para alinear contenido con objetivos comerciales.

Social Media Manager – PyME de servicios editoriales
2018 – 2019
Diseñé la identidad digital de una empresa de corrección editorial. Aumenté la visibilidad en Facebook mediante contenido útil, campañas de posicionamiento y atención personalizada.

Logros:

Construcción de comunidad desde cero.

Generación de base de clientes vía redes sociales.

Campañas de Facebook Ads con alcance superior al 200% de lo esperado.

Colaboraciones y freelance
2018 – 2022
Además de mis trabajos fijos, colaboré con proyectos editoriales, marcas locales e independientes del sector salud, belleza, arte y bienestar, desarrollando contenido digital, guiones para UGC y estrategias de marca.

Logros:

Asesoría creativa a editoriales como Paraclet Press.

Diseño de collages visuales, storytelling de marca y enfoque editorial de autoras femeninas.

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