* Telefónica Venezuela (Telecommunications): -Tracking and forecasting of consumer behavior in telecom services (mobile, internet and Digital TV). (Target: 8 million clients).
-Identification of issues that increase consumption in telecom services.
-Promotions: Design, implementation, monitoring and measurement of special offers.
-Direct Marketing to 50.000 Point of Sales around the country. Incentives and identification strategy
-Strategic partnerships with top brands in order to adding value to Movistar clients.
-Products launches and channel launches campaigns.
-Desing and tracking product distribution strategy to POS and stock management.
-Manage budget and estimate relevant KPI (sales, cash in, etc.)