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Estudios

•    Universitarios: Universidad de Buenos Aires / UBA. Licenciada en Sociología, Facultad de Ciencias Sociales (2004 – 2009) Especializada en Sociología y Marketing de la moda

•    Secundarios: Instituto María Auxiliadora de la ciudad de Trelew – Chubut (1998-2002). Egresada con el titulo de Bachiller con orientación docente.

Informática, cursos realizados y otros estudios

•    Informática: Manejo completo de paquete Office, redes sociales, SPSS (Statistical Product and Service Solutions), RMX (Right Media), QV (Qlick View).
•    Manejo de tecnología aplicada a Social Media: SocialBro, HootSuite, TweetDeck, Bitly, DropBox, TwitterFeed.
•    Marketing para buscadores (SEM / SEO), Universidad de Palermo año 2013.
•    Marketing de Moda, Universidad de Palermo año 2013.
•    Profesorado de Yoga, Insituto Yoga Kai Argentina.
•    2002 - T.A.P (Trayecto artístico profesional con orientación en cine y fotografía) – Trelew –Chubut .
•    Participación en el 1er Foro de Metodologías y Prácticas de la Investigación Social.
(Foro organizado por el Centro Interdisciplinario de Metodologías de las Ciencias Sociales CIMeCS – Facultad de Humanidades y Ciencias de la Educación. Universidad Nacional de La Plata y por Grupo de Estudios en Metodología de la investigación Social Instituto Gino Germani – Facultad de Ciencias Sociales, Universidad de Buenos Aires. Auspiciado por la Asociación Latinoamericana de Sociología – ALAS).
•    Curso de fotografía a cargo de Juan Imassi (INCAA).

Idiomas

•    Inglés: Nivel bilingüe oral y escrito. Fisrt Certificate aprobado en el año 2001.
•    Portugués: Nivel intermedio, Finalizado el primer año en el Laboratorio de Idiomas de la Universidad de Buenos Aires.

Experiencia Profesional

•    Senior Sales Account Manager
Fnbox - Fnbox.com
Great Place to Work, 2008-2009-2010-2011
Octubre 2013 - presente

Crecer y mantener la relación estratégica entre la compañía y los asociados maximizando los beneficios:

•    Elaboración de planes de negocio a largo plazo para los clientes clave.
•    Detectar las oportunidades de crecimiento para comprender las diferentes necesidades de los partners.
•    Realizar recomendaciones avanzadas basadas en los indicadores significativos para alcanzar los objetivos perseguidos.
•    Desarrollar las previsiones oportunas y precisas para las cuentas asignadas y dar seguimiento a las mismas.
•    Conducir al aumento de los ingresos y el beneficio para alcanzar los objetivos de crecimiento de la compañía.
•    Definir y aplicar los planes de negocio para los nuevos clientes, siendo la interfaz clave entre nuestros departamentos técnicos y operativos y los del cliente.
•    Preparar y realizar presentaciones de ventas eficaces que apunten a satisfacer las necesidades y los objetivos de cada cliente.
•    Garantizar los servicios de implementación adecuados y realizar el soporte (Premier Support) con el fin de garantizar la satisfacción del cliente.
•    Generación de reportes diarios, semanales y mensuales para medir los resultados de las acciones.

Sales Account Manager
Datam - Online Performance Technology for Fnbox.com
Octubre 2012 – Octubre 2012

Planificación de Medios Online.
- Coordinación de campañas publicitarias online [Performance + Branding]
Manejo de cuentas

•    Prospecting, detección de oportunidades de venta.
•    Cierre de contratos y mantención del long term business relationship.
• Implementación y optimización de campañas.
• Customer Support: US, Europa y LATAM.
• Up-selling & Cross-selling.

- Business Intelligence
• Diseño de procesos y flujo de trabajo.
• Definición de la estrategia comercial.

•    Coordinadora de Edición y Publicación
Cupónica para Fnbox
2012 – octubre de 2012

Coordinación del equipo de redacción publicitaria y diseño gráfico para las publicaciones del sitio en Argentina y México.

Comunity Management:

Diseño de la estrategia de comunicación para dar a conocer el perfil de la marca.
Creación y control de las publicaciones en medios.
Investigación y análisis de las estrategias de la competencia.
Monitorización y análisis estadístico de los resultados.
Formación y aprendizaje a través del uso de las nuevas herramientas: SocialBro, HootSuite, TweetDeck, Bitly, DropBox, TwitterFeed.

•    Business Manager
Cupónica para Fnbox
Abril de 2011 – Octubre 2012

Relación directa, armado de ofertas y asesoramiento comercial a clientes de diversos rubros (estética, boutique de productos, entretenimiento, turismo y hotelería, gastronomía).
Especialización en el área de Turismo y Hotelería.
Búsqueda constante de nuevos partners.
Mantenimiento de la relación comercial.

•    Titular de Cátedra
Instituto Superior de Diseño de Moda Roberto Piazza
Marzo de 2010 – diciembre de 2010 (10 meses) Av. Maipú 714 1602 Vicente López - Buenos Aires
Titular de la cátedra Sociología de la Moda.
Titular de la cátedra Historia del Traje.
Materias correspondientes al segundo año de la carrera Diseño de Indumentaria y Textil.

•    Asistente Ejecutiva Bilingüe
Mercuria Energy Trading S.A.
Empresa de financiación privada; De 501 a 1.000 empleados; Sector de Petróleo y energía.
Octubre de 2009 – diciembre de 2009, Ciudad Autónoma de Buenos Aires.
Planificación de eventos y agasajos para altos ejecutivos.
Organización de agenda, citas y control de llamadas y mails.

•    Asistente Bilingüe
Gabriel del Campo
Septiembre de 2009 – octubre de 2009, Ciudad Autónoma de Buenos Aires.
Participación en el espacio Jardines de Invierno para Casa Foa 2009, asistiendo a los visitantes en la descripción de le estética del lugar y en los trabajos de Marta Minujín, Rogelio Polesello, Luis Wells y Eduardo Plá, presentes en el mismo.

•    Asistente Bilingüe Junior
Move with Us
De financiación privada; De 201 a 500 empleados; Sector de Bienes inmobiliarios
Abril de 2008 – 2008, Ciudad Autónoma de Buenos Aires.
Asistencia a los ejecutivos de ventas en la comunicación con los clientes en idioma inglés.
Relaciones públicas en remates de caballos de polo y eventos relacionados con la venta de inmuebles.

•    Promotora
Telmex
Empresa pública; 10.001+ empleados; TMX; Sector de Telecomunicaciones
Febrero de 2007 – febrero de 2009.
Promotora en la Copa Telmex, Abierto de Tenis Pro de la ciudad de Buenos Aires, en los meses de Febrero del 2007, 2008 y 2009.

Proyectos

Mei Mei - Clothes to Live by(Enlace)
Febrero de 2013 al presente

Mei Mei es una marca de ropa inspirada en aquellas mujeres que viven la moda como un reflejo de su estilo de vida. Amantes de los viajes, la música, la vida al aire libre y el arte en general. Mujeres a la vez conscientes y responsables ecológicamente.
La ropa es cómoda, alegre, vívida, sin dejar de lado el componente femenino fundamental.
Las colecciones se caracterizan por su eclecticismo, combinando aspectos de estilos diversos que van desde el retro, casual, romántico, bohemio, haciendo siempre fuerte hincapié en la calidad y comodidad de cada prenda.
Toda mujer puede usar Mei Mei, sin limitaciones de edad.
Lo que proponemos principalmente en cada colección es adaptabilidad, a través de una gran variedad de opciones, para hacer frente a la diversidad de roles que asume la mujer de hoy en su día a día, y hasta en un mismo día.

Tareas:
Desarrollo de la identidad de marca.
Selección y análisis de los canales de distribución.
Confección del plan del marketing.
Ejecución del plan a través de acciones de Social Media.
Posicionamiento SEO y SEM.
Armado y diseño de colecciones.
Control de finanzas.","rawText":"Catleen Mac Donnell Estudios • Universitarios: Universidad de Buenos Aires / UBA. Licenciada en Sociología, Facultad de Ciencias Sociales (2004 – 2009) Especializada en Sociología y Marketing de la moda • Secundarios: Instituto María Auxiliadora de la ciudad de Trelew – Chubut (1998-2002). Egresada con el titulo de Bachiller con orientación docente. Informática, cursos realizados y otros estudios • Informática: Manejo completo de paquete Office, redes sociales, SPSS (Statistical Product and Service Solutions), RMX (Right Media), QV (Qlick View). • Manejo de tecnología aplicada a Social Media: SocialBro, HootSuite, TweetDeck, Bitly, DropBox, TwitterFeed. • Marketing para buscadores (SEM / SEO), Universidad de Palermo año 2013. • Marketing de Moda, Universidad de Palermo año 2013. • Profesorado de Yoga, Insituto Yoga Kai Argentina. • 2002 - T.A.P (Trayecto artístico profesional con orientación en cine y fotografía) – Trelew –Chubut . • Participación en el 1er Foro de Metodologías y Prácticas de la Investigación Social. (Foro organizado por el Centro Interdisciplinario de Metodologías de las Ciencias Sociales CIMeCS – Facultad de Humanidades y Ciencias de la Educación. Universidad Nacional de La Plata y por Grupo de Estudios en Metodología de la investigación Social Instituto Gino Germani – Facultad de Ciencias Sociales, Universidad de Buenos Aires. Auspiciado por la Asociación Latinoamericana de Sociología – ALAS). • Curso de fotografía a cargo de Juan Imassi (INCAA). Idiomas • Inglés: Nivel bilingüe oral y escrito. Fisrt Certificate aprobado en el año 2001. • Portugués: Nivel intermedio, Finalizado el primer año en el Laboratorio de Idiomas de la Universidad de Buenos Aires. Experiencia Profesional • Senior Sales Account Manager Fnbox - Fnbox.com Great Place to Work, 2008-2009-2010-2011 Octubre 2013 - presente Crecer y mantener la relación estratégica entre la compañía y los asociados maximizando los beneficios: • Elaboración de planes de negocio a largo plazo para los clientes clave. • Detectar las oportunidades de crecimiento para comprender las diferentes necesidades de los partners. • Realizar recomendaciones avanzadas basadas en los indicadores significativos para alcanzar los objetivos perseguidos. • Desarrollar las previsiones oportunas y precisas para las cuentas asignadas y dar seguimiento a las mismas. • Conducir al aumento de los ingresos y el beneficio para alcanzar los objetivos de crecimiento de la compañía. • Definir y aplicar los planes de negocio para los nuevos clientes, siendo la interfaz clave entre nuestros departamentos técnicos y operativos y los del cliente. • Preparar y realizar presentaciones de ventas eficaces que apunten a satisfacer las necesidades y los objetivos de cada cliente. • Garantizar los servicios de implementación adecuados y realizar el soporte (Premier Support) con el fin de garantizar la satisfacción del cliente. • Generación de reportes diarios, semanales y mensuales para medir los resultados de las acciones. Sales Account Manager Datam - Online Performance Technology for Fnbox.com Octubre 2012 – Octubre 2012 Planificación de Medios Online. - Coordinación de campañas publicitarias online [Performance + Branding] Manejo de cuentas • Prospecting, detección de oportunidades de venta. • Cierre de contratos y mantención del long term business relationship. • Implementación y optimización de campañas. • Customer Support: US, Europa y LATAM. • Up-selling & Cross-selling. - Business Intelligence • Diseño de procesos y flujo de trabajo. • Definición de la estrategia comercial. • Coordinadora de Edición y Publicación Cupónica para Fnbox 2012 – octubre de 2012 Coordinación del equipo de redacción publicitaria y diseño gráfico para las publicaciones del sitio en Argentina y México. Comunity Management: Diseño de la estrategia de comunicación para dar a conocer el perfil de la marca. Creación y control de las publicaciones en medios. Investigación y análisis de las estrategias de la competencia. Monitorización y análisis estadístico de los resultados. Formación y aprendizaje a través del uso de las nuevas herramientas: SocialBro, HootSuite, TweetDeck, Bitly, DropBox, TwitterFeed. • Business Manager Cupónica para Fnbox Abril de 2011 – Octubre 2012 Relación directa, armado de ofertas y asesoramiento comercial a clientes de diversos rubros (estética, boutique de productos, entretenimiento, turismo y hotelería, gastronomía). Especialización en el área de Turismo y Hotelería. Búsqueda constante de nuevos partners. Mantenimiento de la relación comercial. • Titular de Cátedra Instituto Superior de Diseño de Moda Roberto Piazza Marzo de 2010 – diciembre de 2010 (10 meses) Av. Maipú 714 1602 Vicente López - Buenos Aires Titular de la cátedra Sociología de la Moda. Titular de la cátedra Historia del Traje. Materias correspondientes al segundo año de la carrera Diseño de Indumentaria y Textil. • Asistente Ejecutiva Bilingüe Mercuria Energy Trading S.A. Empresa de financiación privada; De 501 a 1.000 empleados; Sector de Petróleo y energía. Octubre de 2009 – diciembre de 2009, Ciudad Autónoma de Buenos Aires. Planificación de eventos y agasajos para altos ejecutivos. Organización de agenda, citas y control de llamadas y mails. • Asistente Bilingüe Gabriel del Campo Septiembre de 2009 – octubre de 2009, Ciudad Autónoma de Buenos Aires. Participación en el espacio Jardines de Invierno para Casa Foa 2009, asistiendo a los visitantes en la descripción de le estética del lugar y en los trabajos de Marta Minujín, Rogelio Polesello, Luis Wells y Eduardo Plá, presentes en el mismo. • Asistente Bilingüe Junior Move with Us De financiación privada; De 201 a 500 empleados; Sector de Bienes inmobiliarios Abril de 2008 – 2008, Ciudad Autónoma de Buenos Aires. Asistencia a los ejecutivos de ventas en la comunicación con los clientes en idioma inglés. Relaciones públicas en remates de caballos de polo y eventos relacionados con la venta de inmuebles. • Promotora Telmex Empresa pública; 10.001+ empleados; TMX; Sector de Telecomunicaciones Febrero de 2007 – febrero de 2009. Promotora en la Copa Telmex, Abierto de Tenis Pro de la ciudad de Buenos Aires, en los meses de Febrero del 2007, 2008 y 2009. Proyectos Mei Mei - Clothes to Live by(Enlace) Febrero de 2013 al presente Mei Mei es una marca de ropa inspirada en aquellas mujeres que viven la moda como un reflejo de su estilo de vida. Amantes de los viajes, la música, la vida al aire libre y el arte en general. Mujeres a la vez conscientes y responsables ecológicamente. La ropa es cómoda, alegre, vívida, sin dejar de lado el componente femenino fundamental. Las colecciones se caracterizan por su eclecticismo, combinando aspectos de estilos diversos que van desde el retro, casual, romántico, bohemio, haciendo siempre fuerte hincapié en la calidad y comodidad de cada prenda. 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