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En mis años de experiencia laboral pase por diversas áreas e industrias, enfocadas en comunicación, marketing, publicidad e innovación y desarrollo de nuevos negocios.
Integré y lideré equipos multidisciplinarios para llevar adelante proyectos, lo que me permitió adquirir importantes conocimientos sobre procesos de trabajo, metodologías de investigación, desarrollo y ejecución, además del manejo de presupuestos y recursos.
Como profesional, mi objetivo es agregar valor, acompañando en proyectos de comunicación y en procesos de transformación. Gestionando equipos de trabajo con especial interés en lo colaborativo, co-creando junto con el cliente e investigando al individuo y su entorno para lograr resultados efectivos.","rawText":"Profesional con experiencia en planificación estratégica, desarrollo e implementación de proyectos. En mis años de experiencia laboral pase por diversas áreas e industrias, enfocadas en comunicación, marketing, publicidad e innovación y desarrollo de nuevos negocios. Integré y lideré equipos multidisciplinarios para llevar adelante proyectos, lo que me permitió adquirir importantes conocimientos sobre procesos de trabajo, metodologías de investigación, desarrollo y ejecución, además del manejo de presupuestos y recursos. Como profesional, mi objetivo es agregar valor, acompañando en proyectos de comunicación y en procesos de transformación. Gestionando equipos de trabajo con especial interés en lo colaborativo, co-creando junto con el cliente e investigando al individuo y su entorno para lograr resultados efectivos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1146b63e53ed71ddeee0effb266a7cea/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"EXPERIENCIA LABORAL

R/GA Argentina (Junio 2020 - Junio 2023)
Account Director
- Líder de los negocios de Kimberly Clark Family Care LATAM, Cerveza Patagonia, Baterías Moura y Grupo Milenio (Millfoods).
- Foco en el cumplimiento del scope y crecimiento orgánico de las cuentas.
- Negociación de contratos.
- Identificación de oportunidades y elaboración de propuestas para la generación de nuevos negocios.
- Gestión de clientes y equipos interdisciplinarios.
- Supervisión de la planificación presupuestaria, equipo y actividades para la gestión de clientes junto con el equipo de PM.

FRELANCE . Directora de Cuentas (Septiembre 2018 - A la actualidad)
- Líder de proyectos para Michelin, Milkaut, Adler, ACNUR, Veritran, Wayne (Agro, Gourmet, Pharma), Varilux, Royal Canin, entre otros.
- Consultoría estratégica en Marketing y Comunicación.
- Planificación, implementación y follow up de proyectos.
- Coordinación de eventos y acciones de comunicación.
- Gestión y coordinación de prensa y acciones de relacionamiento.
- Gestión de influencers para campañas de comunicación.
- Desarrollo de estrategia de medios: planificación e implementación.
- Coordinación de proveedores, cotización y manejo de presupuestos.

UNIDIGITAL (Marzo 2017 – Octubre 2018)
Directora de Cuentas
- Supervisión, planificación e implementación de estrategias de marketing de alto impacto (VR, AR, mapping).
- Responsable por las propuestas creativas y soluciones tecnológicas para apalancar la estrategia de los clientes.
- PM en dinámicas de Design Thinking. Relacionamiento con clientes actuales y prospects.
- Realización y seguimiento de presupuestos.
- Coordinación y manejo de equipo interdisciplinario.

WUNDERMAN ARGENTINA (Mayo 2014 – Diciembre 2016)
Supervisora de Cuentas
- Líder de los negocios de Monsanto (Institucional, Roundup, Dekalb, Asgrow, INTACTA), Huggies y Fundación Huésped.
- Supervisión, planificación, desarrollo e implementación de estrategias de comunicación y acciones 360.
- Realización y seguimiento de presupuestos.
- Gestión de equipo de trabajo a cargo y coordinación de equipo interdisciplinario.
- Relación permanente con distintas áreas del cliente.
- Supervisión de la estrategia e implementación regional del programa de CRM para Huggies.
- Participación en la segmentación de piezas y supervisión de ejecución de las mismas.
- Responsable de cuentas para la campaña del Día Mundial de la Lucha contra el SIDA de Fundación Huésped (Campaña ganadora de 2 leones de bronce en CANNES 2017 en las categorías Media y Creative Data. Y 2 oros, 1 plata y 1 bronce en CLIO AWARDS).

UNILEVER DE ARGENTINA
Media Planner – Softeners, Skin Care, Skin Cleansing y Household Care
(Julio 2011 – Diciembre 2012)
- Soporte a las categorías en sus planes de comunicación.
- Responsable por la planificación y estrategia de medios.
- Responsable de la negociación y definición de estrategia de compra en diarios y PNTs para todas las categorías de Unilever.
- Análisis de competencia y detección de oportunidades de comunicación.
- Desarrollo y capacitación para los equipos de MKT en Digital Social Media.
- Coordinación y manejo de equipos interdisciplinarios: Marketing, Agencias Creativas y Central de Medios.
- Organización de eventos internos para la comunidad de marketing.

Asistente de Marketing Local – Vivere y Comfort (Agosto 2009 – Julio 2011)
- Planificación estratégica de lanzamientos y relanzamientos de producto (participé en el proyecto lanzamiento de la categoría Suavizantes Concentrados en Arg y Uy).
- Desarrollo e implementación de campañas de activación 360o. - Gestión de actividades promocionales.
- Responsable digital de las marcas.
- Manejo del presupuesto anual.
- Desarrollo de material promocional y de visibilidad para trade.
- Análisis cualitativo y cuantitativo de las principales variables del mercado, performance de marca y competencia.
- Coordinación de equipo multidisciplinario.

Pasante en Marketing Regional – Sedal (Junio 2008 – Junio 2009)
- Asistencia a Brand Manager y Jefe de Producto de Sedal.
- Participación en proyectos de innovación: relanzamiento de Sedal en Latam.
- Coordinación de equipo multidisciplinario Latam.

LA TRIBU CREATIVA - (Oct 2007 – May 2008)
Ejecutiva de Cuentas - Speedy, Megatlon, Millanel, ISO Suterh, Mango Music.
- Coordinación de trabajo del equipo creativo.
- Selección, coordinación y supervisión de promotoras.
- Armado y seguimiento de acciones BTL.

STORYLINE PRODUCCIONES - (Nov 2006 – Ago 2007)
Ejecutiva de cuentas/ventas - Farmacity, Molinos.
- Seguimiento y coordinación de proyectos.
- Asistencia en acciones BTL y castings.
- Captación de nuevos negocios.","rawText":"EXPERIENCIA LABORAL R/GA Argentina (Junio 2020 - Junio 2023) Account Director - Líder de los negocios de Kimberly Clark Family Care LATAM, Cerveza Patagonia, Baterías Moura y Grupo Milenio (Millfoods). - Foco en el cumplimiento del scope y crecimiento orgánico de las cuentas. - Negociación de contratos. - Identificación de oportunidades y elaboración de propuestas para la generación de nuevos negocios. - Gestión de clientes y equipos interdisciplinarios. - Supervisión de la planificación presupuestaria, equipo y actividades para la gestión de clientes junto con el equipo de PM. FRELANCE . Directora de Cuentas (Septiembre 2018 - A la actualidad) - Líder de proyectos para Michelin, Milkaut, Adler, ACNUR, Veritran, Wayne (Agro, Gourmet, Pharma), Varilux, Royal Canin, entre otros. - Consultoría estratégica en Marketing y Comunicación. - Planificación, implementación y follow up de proyectos. - Coordinación de eventos y acciones de comunicación. - Gestión y coordinación de prensa y acciones de relacionamiento. - Gestión de influencers para campañas de comunicación. - Desarrollo de estrategia de medios: planificación e implementación. - Coordinación de proveedores, cotización y manejo de presupuestos. UNIDIGITAL (Marzo 2017 – Octubre 2018) Directora de Cuentas - Supervisión, planificación e implementación de estrategias de marketing de alto impacto (VR, AR, mapping). - Responsable por las propuestas creativas y soluciones tecnológicas para apalancar la estrategia de los clientes. - PM en dinámicas de Design Thinking. Relacionamiento con clientes actuales y prospects. - Realización y seguimiento de presupuestos. - Coordinación y manejo de equipo interdisciplinario. WUNDERMAN ARGENTINA (Mayo 2014 – Diciembre 2016) Supervisora de Cuentas - Líder de los negocios de Monsanto (Institucional, Roundup, Dekalb, Asgrow, INTACTA), Huggies y Fundación Huésped. - Supervisión, planificación, desarrollo e implementación de estrategias de comunicación y acciones 360. - Realización y seguimiento de presupuestos. - Gestión de equipo de trabajo a cargo y coordinación de equipo interdisciplinario. - Relación permanente con distintas áreas del cliente. - Supervisión de la estrategia e implementación regional del programa de CRM para Huggies. - Participación en la segmentación de piezas y supervisión de ejecución de las mismas. - Responsable de cuentas para la campaña del Día Mundial de la Lucha contra el SIDA de Fundación Huésped (Campaña ganadora de 2 leones de bronce en CANNES 2017 en las categorías Media y Creative Data. Y 2 oros, 1 plata y 1 bronce en CLIO AWARDS). UNILEVER DE ARGENTINA Media Planner – Softeners, Skin Care, Skin Cleansing y Household Care (Julio 2011 – Diciembre 2012) - Soporte a las categorías en sus planes de comunicación. - Responsable por la planificación y estrategia de medios. - Responsable de la negociación y definición de estrategia de compra en diarios y PNTs para todas las categorías de Unilever. - Análisis de competencia y detección de oportunidades de comunicación. - Desarrollo y capacitación para los equipos de MKT en Digital Social Media. - Coordinación y manejo de equipos interdisciplinarios: Marketing, Agencias Creativas y Central de Medios. - Organización de eventos internos para la comunidad de marketing. Asistente de Marketing Local – Vivere y Comfort (Agosto 2009 – Julio 2011) - Planificación estratégica de lanzamientos y relanzamientos de producto (participé en el proyecto lanzamiento de la categoría Suavizantes Concentrados en Arg y Uy). - Desarrollo e implementación de campañas de activación 360o. - Gestión de actividades promocionales. - Responsable digital de las marcas. - Manejo del presupuesto anual. - Desarrollo de material promocional y de visibilidad para trade. - Análisis cualitativo y cuantitativo de las principales variables del mercado, performance de marca y competencia. - Coordinación de equipo multidisciplinario. Pasante en Marketing Regional – Sedal (Junio 2008 – Junio 2009) - Asistencia a Brand Manager y Jefe de Producto de Sedal. - Participación en proyectos de innovación: relanzamiento de Sedal en Latam. - Coordinación de equipo multidisciplinario Latam. LA TRIBU CREATIVA - (Oct 2007 – May 2008) Ejecutiva de Cuentas - Speedy, Megatlon, Millanel, ISO Suterh, Mango Music. - Coordinación de trabajo del equipo creativo. - Selección, coordinación y supervisión de promotoras. - Armado y seguimiento de acciones BTL. STORYLINE PRODUCCIONES - (Nov 2006 – Ago 2007) Ejecutiva de cuentas/ventas - Farmacity, Molinos. - Seguimiento y coordinación de proyectos. - Asistencia en acciones BTL y castings. - Captación de nuevos negocios.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1146b63e53ed71ddeee0effb266a7cea/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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