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? Diseño de interfaces (UI): Creación de sistemas de diseño y componentes visuales escalables.

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(Oct. 2022 – Oct. 2024 | Costa Rica)
    •    Diseño y optimización de experiencias digitales centradas en el usuario.
    •    Creación de wireframes, prototipos interactivos y sistemas de diseño con Figma y Adobe XD.
    •    Investigación UX: entrevistas con usuarios, pruebas de usabilidad y análisis de datos.
    •    Diseño UI: desarrollo de componentes visuales escalables siguiendo principios de accesibilidad.
    •    Colaboración con equipos de desarrollo en la implementación de interfaces efectivas, usando metodologías ágiles.

Diseñador de Experiencias de Usuario | BAC Credomatic

(Sept. 2017 – Mar. 2022 | Costa Rica)
    •    Diseño de interfaces y flujos de usuario para productos financieros digitales, mejorando la conversión y retención.
    •    Aplicación de metodologías Design Thinking y Lean UX para optimizar la experiencia del usuario.
    •    Uso de Figma, Sketch y Adobe XD para la creación de prototipos de alta fidelidad.
    •    Análisis de métricas UX con herramientas como Google Analytics y Hotjar para iterar y mejorar diseños.
    •    Colaboración con desarrolladores y stakeholders para garantizar la viabilidad técnica y el cumplimiento de objetivos de negocio.

Diseñador Full Stack | Interfaz Software

(2017 – 2017 | Costa Rica)
    •    Diseño de interfaces web y móviles con enfoque en usabilidad y accesibilidad.
    •    Creación de sistemas de diseño y componentes reutilizables para optimizar el desarrollo.
    •    Implementación de principios UX/UI en el diseño de software, asegurando una experiencia intuitiva.
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Relacionamento Humanizado: gestão de mensagens, comentários e directs com foco em comunidade e fidelização.","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/oi/WhatsAppImage20251218at162834_160_160.jpeg","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/cn/WhatsAppImage20251218at162834_30_30.jpeg","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/ig/WhatsAppImage20251218at162834.jpeg","width":1280,"height":1280},"profile":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/hx/WhatsAppImage20251218at162834_192_192.jpeg","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/lw/WhatsAppImage20251218at162834_300_300.jpeg","width":300,"height":300}},"country":"BR","lastActive":"2025-12-23 09:53:04","created":"2025-10-07 14:14:17","open":0,"active":1,"completed":"13","rating":"5.00","paid":13,"verifiedPaymentMethod":false,"worker":{"id":11174738,"slug":"nay-santt","canInvite":false,"skills":{"469":{"id":469},"467":{"id":467},"485":{"id":485},"523":{"id":523},"314":{"id":314},"898":{"id":898},"517":{"id":517},"452":{"id":452},"379":{"id":379},"610":{"id":610},"486":{"id":486},"471":{"id":471},"526":{"id":526},"448":{"id":448},"593":{"id":593},"594":{"id":594},"962":{"id":962},"537":{"id":537},"468":{"id":468},"946":{"id":946},"535":{"id":535},"798":{"id":798},"546":{"id":546},"491":{"id":491},"509":{"id":509},"437":{"id":437}},"history":"Atualmente, atuo como Social Media e Estrategista Digital, com foco em gestão de redes sociais, criação de conteúdo e marketing de performance. Desenvolvo planejamentos estratégicos, crio conteúdos criativos e otimizados (posts, reels, carrosséis e campanhas), e realizo análises de métricas (KPIs) para orientar decisões assertivas e fortalecer a presença digital de marcas e empreendedores. Atendo clientes do Brasil e do exterior, especialmente empresas, escritórios, empreendedores e negócios locais que buscam crescimento real nas redes. Analista Comercial e Líder de Equipe – MEI | Belifit (Home Office) ? 2020 – 2025 Atuação estratégica na gestão e liderança de equipe comercial, com foco em resultados e crescimento de faturamento. Responsável pelo recrutamento, seleção, treinamento e acompanhamento de novos colaboradores, além da criação de estratégias comerciais e de performance. Utilização de ferramentas CRM para controle de clientes, funil de vendas e indicadores de desempenho. Também realizava o apoio administrativo e contábil do MEI, incluindo emissão de notas fiscais e relatórios financeiros. ? Recrutadora | Mosaico Web (Home Office) ? 2023 – 2025 Condução de processos seletivos completos, desde a triagem de currículos até a contratação final. Atuação em parceria com líderes para definição de perfis profissionais e alinhamento de cultura organizacional. Organização documental, suporte administrativo e fortalecimento da gestão de talentos em ambiente remoto. ? Atendente | Minas Cidadão – UAI ? 2022 – 2023 Atendimento ao público com foco em orientação, cadastro e encaminhamento de serviços. Desenvolvimento de habilidades de comunicação, empatia e organização administrativa, garantindo eficiência e qualidade no atendimento. ? Atendimento e Vendas | IBI Telecom ? 2020 – 2021 Atendimento ao cliente e venda consultiva de produtos e serviços de telecomunicação. Atuação em rotinas administrativas e suporte técnico básico, fortalecendo o relacionamento e a fidelização de clientes. ? Vendedora | Oi Telecomunicações ? 2018 – 2020 Responsável pela prospecção e captação de clientes, atingimento de metas e controle de contratos. Destaque em campanhas internas de vendas e reconhecimento pelo desempenho em atendimento e retenção.","rating":4.6699999999999999,"ranking":94,"position":{"position":"gold","next":{"name":"Platinum","next":"hero","description":"Platinum es el quinto nivel de Workana. ¡Estás llegando a la cima! Ahora más que nunca recuerda chequear tu actividad en la plataforma: ingresos, calificaciones y clientes satisfechos. ¡Sigue siendo un éxito! Leer más ","explain":"Un freelancer Platinum es realmente un profesional TOP. El talento Platinum conoce a sus clientes, sabe trabajar de manera remota y brinda un excelente servicio. Su carrera no para de crecer, y solamente le falta conocerte a ti. ¿Qué esperas para contratarlo? Leer más"},"name":"Gold","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"completed":21,"hourlyRate":{"rate":30,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/89cd61b2e84cd33c6c02991a8490ff2f","logoUrl":"https://cf.workana.com/logos/a95730a3a6daeeba127a342a01a9eddb/oi/WhatsAppImage20251218at162834_160_160.jpeg","truncatedCompanyDescription":"Nayara Duarte Santiago Sou Social Media, Estrategista Digital e Profissional de Marketing, com formação em Recursos Humanos, Marketing Digital e Pedagogia, aliando estratégia, criatividade e análise de dados para ger...","ratingData":{"label":"4.67 of 5.00","stars":4.6699999999999999},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"Adobe Illustrator","anchorLink":"https://www.workana.com/hire/adobe-illustrator","isCertified":false,"title":"Adobe Illustrator - 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