FELIPE L.

Marketing Professional

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Brasil
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Rankeado: No está rankeado

Posición del perfil: Bronze

Último login: Hace 3 años

Registrado: Hace 3 años

Sobre mí

Marketing professional built over 9 years of experience working with Marketing Intelligence, Strategic Planning and Consumer Experience.

MARKETING INTELLIGENCE
- Analytical reports: market research, sales performance, key market competitors, price monitoring
- Research: new products, consumer trends and customer satisfaction
- Responsible for support the business plan process: analysis of the market situation, competition and SWOT analysis

STRATEGIC PLANNING
- Provide support to the company by managing the commercial assets of our networks with a strong pricing strategy and efficient inventory consumption
- Deliver accurate revenue forecasts, market leads and analytical reports
- Create a strategic plan and deliver target goals to the sales team based on the target budgets, market trends and portfolio potentials

CONSUMER EXPERIENCE & INSIGHTS
- Responsible for JoyLab, created to improve the consumer experience and provide insights
- Drive and develop consumer experience excellence though out all company’s brands communication channels including digital excellence, phone, social media, mail, self-services and FAQ
- Build strategic Self Service channels for consumer interaction and a strong consumer knowledge base for CRM and shopper insights

Historia laboral

My Professional Background: Kraft Foods, Time Warner, Folha de SP, Uol, Trio Alimentos, Syntax e Banco do Brasil