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2022 - 2023
Ejecutiva de Mercadotecnia Digital
Planificación Estratégica. Gestión de Redes Sociales. Publicidad en Línea. Marketing de Contenidos. Analítica Web. Colaboración Interdepartamental. Evaluación de la Competencia. Gestión de Presupuesto. Evaluación y Reporte. Planeación de promociones.

Beya Accesorios y Flormar
2019 - 2022
Coordinadora de Mercadotecnia
Planificación Estratégica. Investigación de Mercado. Gestión de Proyectos. Gestión de Campañas de Publicidad. Desarrollo de Contenido. Gestión de Redes Sociales. Marketing de Contenidos. Relaciones Públicas. Email Marketing. Evaluación de la Competencia. Gestión de Presupuesto. Evaluación y Reporte. Coordinación de Eventos. Desarrollo de Alianzas.

República Digital
2017 - 2019
Digital Media Analyst
Análisis de Datos. Generación de Informes. Optimización de Campañas. Investigación de Palabras Clave. Seguimiento de Tendencias. Segmentación de Audiencia. A/B Testing Gestión de Presupuesto. Colaboración Interdepartamental. Evaluación de Competencia.

Agencia de Comunicación Mr. Wasabi
2016 - 2017
Business Model Innovator
Estudios y análisis cualitativos hacia la resolución de problemas a través de la metodología Design Thinking.
Anteproyectos
Juntas mensuales con clientes para obtener y bajar información de objetivos y noticias internas de la marca.
Investigación en fuentes secundarias, búsqueda de papers, reportes, análisis de tendencias, análisis de datos demográficos, psicográficos.
Benchmark, análisis de los competidores, mystery shopping.
Investigación cualitativa en fuentes primarias, generación de guiones de entrevistas, realización de entrevistas de semi profundidad, cruce de hallazgos.
Ideación, sesiones de trabajo colaborativo, lluvia de ideas, co creación.
Prototipado y validación: Procesos de validación de ideas.
Anteproyectos Recurrentes
Colaboración en sesiones de trabajo para apoyo en la creación de campañas.
Definición de estrategias puntuales en comunicación.
Revisión de contenidos para social media.

Agencia de Comunicación Digital Revolución.0
2014 - 2016
Marketing Planner Jr.
Canalizar y orientar el planteamiento de la comunicación, asegurando que los esfuerzos creativos estén orientados en la correcta dirección y facilitar herramientas para que la exploración creativa sea más eficaz y esté correctamente orientada, partiendo del consumidor, la marca y la competencia.
Análisis de tendencias
Benchmark
Analizar el negocio y la industria del cliente.
Elaborar estrategias de comunicación en redes sociales
Realizar reportes mensuales de redes sociales
Análisis del comportamiento del consumidor/ internauta en redes sociales.
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