Strategic Planner - Havas Media (October 2015 - Present)
Active contribution to the planning process, contributing ideas to achieve a clear strategy for the media plan.
Research and updating of new ways of communicating the client's message and bring these ideas to the team.
Develop qualitative and quantitative knowledge of consumer connection with the brand, applying a strategic vision to build a clear way forward research.
Development of media strategies for clients that drive innovation and integration.
Data Analysis and Interpretation of advertising investments, brand trackings , KPIs and other market variables.
Generation of daily checks, alerts competitive activity and press clippings.
Head of Paid Search - Havas Media (February 2015 - September 2015)
Managing Paid Search team.
Planning and follow-up digital advertising
strategy Designing Digital Dashboard
In charge of developing optimization strategies for clients like Renault, Coca-Cola, Carrefour, L’Oreal, Marriott and others.
People in Charge: +10
SEM / D&A Analyst / Digital Strategist - Havas Media (February 2012 - January 2015)
Planning Digital Adverting strategy
Implementation of digital campaigns in platforms like Google Adwords, Facebook, Yahoo Ads, etc.
Trafficking with ad-serving tools (Doubleclick, Sizmek)
Reporting campaign impact, cross-media with Ad-serving Reporting Tools Reporting on-site user behavior with Google Analytics y Omniture. Analytics Tagging websites in order to measure and optimize ROI based