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Jefe inmediato: Claudia Tercero
Principales responsabilidades:
Responsable de contenidos y gráficos para campañas internas en 117 tiendas en la república mexicana.Colaboración en campaña nacional ( 4ta. Carrera Tarahumara 2016 ) conceptualizando línea gráfica, comunicados y contenidos. Apoyo en flujo de información en áreas de Responsabilidad Social y Comunicación Externa implementando presentaciones e infografías atractivas.

Logros: incremento del 50% en tráfico en intranet en Carrera Tarahumara vs 2015.

Coordinadora de Comunicación (Agosto 2013 - Diciembre 2014) Valle Alto Club de Golf
Jefe inmediato: Lic. Juan Carlos Rdz. Gte. de Servicio
Principales responsabilidades:

Implementación de identidad e imagen corporativa del club. Propuestas gráficas para campañas de salud, cultura,

sociales y deportivas además de la programación y difusión en medios impresos y digitales (sitio web, redes sociales, app, e-mailing). Desarrollo de imagen en Torneo Anual de Golf con participación a nivel regional y nacional. Líder de equipo en proyectos de mejora continua. Realización de presentaciones interactivas. Búsqueda de alternativas para dar soluciones en comunicación, seguimiento a procesos administrativos y trato con proveedores.

Logros: Implementación de Imagen Corporativa, logrando consolidar su permanencia en la mente de socios y colaboradores.

Comunicación (Marzo 2013 a Agosto 2013) EasyWeb-Site.com
Jefe Inmediato: Dir. Sergio Mendez Rdz.
Principales funciones:
Creación de indentidad para la compañía EasyWeb-Site.com, desarrollo de proyectos en el ámbito gráfico para clientes de la misma.

Logros: Implementación de ideas propias siendo parte de un proyecto independiente.

Imagen Corporativa (Marzo 2009 a Septiembre 2012) Climayoreo
Jefe inmediato: Dir. Ramiro Treviño
Principales responsabilidades:
Coordinadora de la comunicación e imagen de la división Climayoreo en la que tuve a mi cargo el desarrollo de varios proyectos entre los cuales están la realización de los sitios web www.climayoreo.com y www.intensity.com.mx, proyectos que inicié y di seguimiento logrando excelentes resultados aplicando lo más actual en posicionamiento
natural y campañas en Google Adwords destacando en los primeros lugares de búsqueda. Creación de identidad institucional de la marca propia “Intensity” en medios impresos, electrónicos difusión en redes sociales y realización de herramientas gráficas para el Dpto. de comercialización, así como seguimiento a la identidad de las marcas
Carrier, McQuay y Rheem que también comercializa la compañía.
Organización de Exposiciones para distribuidores y eventos internos.

Logros: Generación de identidad institucional, unificación de imagen de marca propia logrando buena aceptación en el mercado como un producto de calidad y amigable con el medio ambiente. Posicionamiento natural del sitio web www.climayoreo.com, logrando aparecer en la primera página en el buscador Google.

Diseño Gráfico (Agosto 2008 a Enero 2009) Mi Ser
Jefe inmediato: Lic. Laura Buen Rostro, Asistente de Dirección
Principales responsabilidades:
Creación de anuncios a nivel nacional para las distintas cadenas comerciales Famsa, Del Sol, Woolworth, Hemsa, Nuevo Mundo, Dorians y Chapur. Desarrollo de boletín mensual, desarrollo de minutas, apoyo a consultoras en puntos de venta, seguimiento a proveedores.

Logros: Cambios en boletín mensual mejorando calidad en la estructura gráfica y redacción. Desarrollo de propuestas de material de apoyo en punto de venta.

Asistente de Publicidad (Septiembre 2006 a Julio 2008) Préstamo Exprés
Jefe inmediato: Lic. Perla Serna Gte. de Producción
Principales responsabilidades:
Desarrollo de comunicación interna, auxiliar en producción de videos institucionales y spots, ejecución de impresos y artículos promocionales, selección y atención a proveedores. Coordinación de eventos (Expo Franquicias en México D.F.), cobertura de apertura en sucursales en medios masivos como prensa, radio y televisión. Asesoría a franquiciadores en promociones por temporada. Apoyo a empresas alternas como Restaurante “La Jaibita” y Boutique “Emociones Lingerie” en la coordinación de agencia de publicidad para producción de comerciales, adaptación de gráficos, redacción de guiones e implementación de lineamientos.

Logros: Organicé la Expo Franquicias en México, D.F. en la cual negocié el mejor espacio por encima de la competencia, coordiné el diseño del stand, promocionales diversos, impresos, video institucional, seguimiento de pago a proveedores y todo el trámite de vuelos, hospedaje y viáticos para los ejecutivos y directores.

Diseño Gráfico (Julio 2005 a Agosto 2006) Mesco
Jefe inmediato: Dir. Raúl García

Principales responsabilidades:
A cargo de la elaboración del diseño de promociones en carteleras de MMCinemas (actualmente Cinemex) y Cablevisión. Asesoría a clientes en la imagen y promoción a publicar.

Logros: Implemente un cambio en el diseño de las portadas de las carteleras haciéndolas más atractivas visualmente. Destaqué en generación de ideas y diseños logrando la venta de los espacios por un tiempo prolongado y la satisfacción de los clientes.

Auxiliar de Publicidad (Diciembre 2003 a Junio 2005) Mupro Closets y Cocinas
Jefe inmediato: Lic. Joel Oviedo Cárdenas y Dir. Antonio Muro
Principales responsabilidades:
Desarrollo de anuncios en suplemento Top Magazzine y sección Local en el periódico El Norte, creación de anuncios en revistas comerciales, carteles y lonas. Redibujo y creación de ilustraciones, fotomontajes y retoque de fotografía de producto. Diseño de catálogos, logotipos y papelería institucional. Asesoría a distribuidores a nivel nacional.

Logros: libertad de creación para desarrollar propuestas gráficas con buena respuesta de mis superiores. Apoyo en creación de Stand para Expo Tu Casa con excelente desempeño, dando pauta para crear la decoración y gráficos de la Exposición del siguiente año.

Competencias y Habilidades:
Capacidad de análisis, Liderazgo, Organizada, Creativa, Actitud de Servicio e Innovación y alto sentido de urgencia y compromiso.

Preparación Académica
Licenciatura en Diseño Gráfico Facultad de Artes Visuales, U.A.N.L. (1997-2001)
Idiomas: Inglés 50% ( actualmente en estudio )

Programas:
Photoshop, InDesign, Illustrator CC 2016
Programas de edición de fotografía: Camera Raw y Lightroom.
Sistema operativo: IOS Apple y Windows.
Cursos: Taller de Dibujo básico. Diplomado en fotografía análoga y digital. Curso de Habilidades Directivas y Administración del cambio, impartido por representante de Grupo Cassol. Seminario intensivo en redes sociales orientado a empresas y administración de campañas en Google AdWords. Curso de calidad en el servicio avalado
por Instituto Regiomontano de Hotelería.

Actualmente he tomado cursos de Marketing digital en linea.

Áreas de Interés:
Comunicación Interna y Externa, Imagen Corporativa.","rawText":"Analista de Diseño Gráfico en Comunicación Interna (Septiembre 2015 - Abril 2016 ) The Home Depot México Jefe inmediato: Claudia Tercero Principales responsabilidades: Responsable de contenidos y gráficos para campañas internas en 117 tiendas en la república mexicana.Colaboración en campaña nacional ( 4ta. Carrera Tarahumara 2016 ) conceptualizando línea gráfica, comunicados y contenidos. Apoyo en flujo de información en áreas de Responsabilidad Social y Comunicación Externa implementando presentaciones e infografías atractivas. Logros: incremento del 50% en tráfico en intranet en Carrera Tarahumara vs 2015. Coordinadora de Comunicación (Agosto 2013 - Diciembre 2014) Valle Alto Club de Golf Jefe inmediato: Lic. Juan Carlos Rdz. Gte. de Servicio Principales responsabilidades: Implementación de identidad e imagen corporativa del club. Propuestas gráficas para campañas de salud, cultura, sociales y deportivas además de la programación y difusión en medios impresos y digitales (sitio web, redes sociales, app, e-mailing). Desarrollo de imagen en Torneo Anual de Golf con participación a nivel regional y nacional. Líder de equipo en proyectos de mejora continua. Realización de presentaciones interactivas. Búsqueda de alternativas para dar soluciones en comunicación, seguimiento a procesos administrativos y trato con proveedores. Logros: Implementación de Imagen Corporativa, logrando consolidar su permanencia en la mente de socios y colaboradores. Comunicación (Marzo 2013 a Agosto 2013) EasyWeb-Site.com Jefe Inmediato: Dir. Sergio Mendez Rdz. Principales funciones: Creación de indentidad para la compañía EasyWeb-Site.com, desarrollo de proyectos en el ámbito gráfico para clientes de la misma. Logros: Implementación de ideas propias siendo parte de un proyecto independiente. Imagen Corporativa (Marzo 2009 a Septiembre 2012) Climayoreo Jefe inmediato: Dir. Ramiro Treviño Principales responsabilidades: Coordinadora de la comunicación e imagen de la división Climayoreo en la que tuve a mi cargo el desarrollo de varios proyectos entre los cuales están la realización de los sitios web www.climayoreo.com y www.intensity.com.mx, proyectos que inicié y di seguimiento logrando excelentes resultados aplicando lo más actual en posicionamiento natural y campañas en Google Adwords destacando en los primeros lugares de búsqueda. Creación de identidad institucional de la marca propia “Intensity” en medios impresos, electrónicos difusión en redes sociales y realización de herramientas gráficas para el Dpto. de comercialización, así como seguimiento a la identidad de las marcas Carrier, McQuay y Rheem que también comercializa la compañía. Organización de Exposiciones para distribuidores y eventos internos. Logros: Generación de identidad institucional, unificación de imagen de marca propia logrando buena aceptación en el mercado como un producto de calidad y amigable con el medio ambiente. Posicionamiento natural del sitio web www.climayoreo.com, logrando aparecer en la primera página en el buscador Google. Diseño Gráfico (Agosto 2008 a Enero 2009) Mi Ser Jefe inmediato: Lic. Laura Buen Rostro, Asistente de Dirección Principales responsabilidades: Creación de anuncios a nivel nacional para las distintas cadenas comerciales Famsa, Del Sol, Woolworth, Hemsa, Nuevo Mundo, Dorians y Chapur. Desarrollo de boletín mensual, desarrollo de minutas, apoyo a consultoras en puntos de venta, seguimiento a proveedores. Logros: Cambios en boletín mensual mejorando calidad en la estructura gráfica y redacción. Desarrollo de propuestas de material de apoyo en punto de venta. Asistente de Publicidad (Septiembre 2006 a Julio 2008) Préstamo Exprés Jefe inmediato: Lic. Perla Serna Gte. de Producción Principales responsabilidades: Desarrollo de comunicación interna, auxiliar en producción de videos institucionales y spots, ejecución de impresos y artículos promocionales, selección y atención a proveedores. Coordinación de eventos (Expo Franquicias en México D.F.), cobertura de apertura en sucursales en medios masivos como prensa, radio y televisión. Asesoría a franquiciadores en promociones por temporada. Apoyo a empresas alternas como Restaurante “La Jaibita” y Boutique “Emociones Lingerie” en la coordinación de agencia de publicidad para producción de comerciales, adaptación de gráficos, redacción de guiones e implementación de lineamientos. Logros: Organicé la Expo Franquicias en México, D.F. en la cual negocié el mejor espacio por encima de la competencia, coordiné el diseño del stand, promocionales diversos, impresos, video institucional, seguimiento de pago a proveedores y todo el trámite de vuelos, hospedaje y viáticos para los ejecutivos y directores. Diseño Gráfico (Julio 2005 a Agosto 2006) Mesco Jefe inmediato: Dir. Raúl García Principales responsabilidades: A cargo de la elaboración del diseño de promociones en carteleras de MMCinemas (actualmente Cinemex) y Cablevisión. Asesoría a clientes en la imagen y promoción a publicar. Logros: Implemente un cambio en el diseño de las portadas de las carteleras haciéndolas más atractivas visualmente. Destaqué en generación de ideas y diseños logrando la venta de los espacios por un tiempo prolongado y la satisfacción de los clientes. Auxiliar de Publicidad (Diciembre 2003 a Junio 2005) Mupro Closets y Cocinas Jefe inmediato: Lic. Joel Oviedo Cárdenas y Dir. Antonio Muro Principales responsabilidades: Desarrollo de anuncios en suplemento Top Magazzine y sección Local en el periódico El Norte, creación de anuncios en revistas comerciales, carteles y lonas. Redibujo y creación de ilustraciones, fotomontajes y retoque de fotografía de producto. Diseño de catálogos, logotipos y papelería institucional. Asesoría a distribuidores a nivel nacional. Logros: libertad de creación para desarrollar propuestas gráficas con buena respuesta de mis superiores. Apoyo en creación de Stand para Expo Tu Casa con excelente desempeño, dando pauta para crear la decoración y gráficos de la Exposición del siguiente año. Competencias y Habilidades: Capacidad de análisis, Liderazgo, Organizada, Creativa, Actitud de Servicio e Innovación y alto sentido de urgencia y compromiso. Preparación Académica Licenciatura en Diseño Gráfico Facultad de Artes Visuales, U.A.N.L. 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