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Especialidades: Optimización de campañas de display ads, Facebook Ads, Google Adwords, Re targeting, mobile advertising, display advertising, Google Analytics, SEO, SEM, segmentación de audiencia, marketing interactivo, campañas de display para lanzamientos de sitios, estrategias de marketing, estrategias de contenido, comunicación digital, community managment, online campaigns, online marketing, viral marketing, social media marketing, social media optimization, linkbuilding, gerencia de proyectos, marketing y publicidad política.","rawText":"Certificación de Google Adwords/ Fundamental y Advanced Search Especialidades: Optimización de campañas de display ads, Facebook Ads, Google Adwords, Re targeting, mobile advertising, display advertising, Google Analytics, SEO, SEM, segmentación de audiencia, marketing interactivo, campañas de display para lanzamientos de sitios, estrategias de marketing, estrategias de contenido, comunicación digital, community managment, online campaigns, online marketing, viral marketing, social media marketing, social media optimization, linkbuilding, gerencia de proyectos, marketing y publicidad política.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1c55421a43e58de3858db4b83bb3b73c/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"*Customer Retention Manager- Dridco

En Panarea contribuyo en el diseño de estrategias de medición de resultados, planificación de medios de acuerdo a las necesidades de cada producto y hago un seguimiento de los resultados respecto a la monetización de los mismos. Colaboro con los equipos de marketing y creación de contenidos, trabajando en conjunto a partir del análisis de resultados.
También llevo adelante las campañas de email marketing, junto con el seguimiento, reporte y análisis de resultados de las mismas.
Algunos de los productos para las que he trabajado son Nearpod, Guía Diabetes, Disney, Pixar, entre otros.

*Performance y Analytics- Panarea Digital

En Panarea contribuyo en el diseño de estrategias de medición de resultados, planificación de medios de acuerdo a las necesidades de cada producto y hago un seguimiento de los resultados respecto a la monetización de los mismos. Colaboro con los equipos de marketing y creación de contenidos, trabajando en conjunto a partir del análisis de resultados.
También llevo adelante las campañas de email marketing, junto con el seguimiento, reporte y análisis de resultados de las mismas.
Algunos de los productos para las que he trabajado son Nearpod, Guía Diabetes, Disney, Pixar, entre otros.

* Digital Campaigns- Freelance

Planifico, implemento, ejecuto y hago seguimiento de campañas de Google Adwords y Facebook Ads de manera freelance. Contribuyo en todo el proceso de dichas campañas, desde la identificación de los objetivos, como diseño de anuncios y páginas web optimizadas para los fines de las mismas.

* Social Media Manager- Freelance

He realizado estrategias de social media, además de estar a cargo de la medición de resultados, moderación y creación de contenidos, la participación en diferentes redes y mantenimiento de los medios en general para diferentes aplicaciones y lanzamientos.

Para el lanzamiento en formato digital de los libros de Mafalda (www.quino.com.ar/mafalda) planifiqué y lleve a cabo la estrategia para el lanzamiento del sitio web oficial, las aplicaciones móviles y redes sociales. Actualmente me hago cargo del mantenimiento, seguimiento y medición de resultados, además de la planificación y ejecución de nuevos planes para la viralización y comunicación del producto. Por último, de la administración del sitio web de Quino.

He trabajado también con el Grupo Santillana, Editorial Alfaguara, Revista Semana, Nearpod.com, entre otros.

*Performance Manager- Despegar.com

Encargada de analizar y optimizar las campañas de acuerdo al mejor inventario disponible para la oferta y a estrategias de re targeting a través de segmentación de audiencia. Para esto, además de la información de la red de sitios de Despegar.com, contamos con diferentes proveedores premium de datos.  
Modelo los segmentos de audiencia enfocados a recolectar información a través de la identificación del origen- destino apropiado para cada categoría y objetivo de cada advertiser.  
Además, realizo un análisis continuo de las campañas y sitios de la network con el fin de categorizar la información disponible.  El objetivo es generar los mejores resultados en términos de CTR, profit y alcance de audiencia.

También acompaño el lanzamiento de destinoshow.com a través del diseño de la estrategia de marketing para el incremento del tráfico del mismo. Intercedo en la fijación de los objetivos y a partir de los mismos, el diseño de las creatividades, la segmentación de la campaña y la inversión en diferentes medios (campañas de display, Facebook y Google).

*Campaign Manager- Ybrant Fotografía Digital

Como Campaign Manager del área de display estoy a cargo de la implementación, control y optimización de las campañas CPC, CPM, CPL, CPA y Dinámicas de las oficinas de la compañía en Latinoamérica. Además, debo monitorear las campañas en Fotolog, MTV, Viva Street y Google (Youtube, twitter, search, display).
Tengo la responsabilidad de proponer buenas prácticas para las campañas del equipo de display, así como coordinar y monitorear el rendimiento del mismo.

También, mis tareas incluyen el soporte a los equipos de ventas e interactuar con los clientes para proponer recomendaciones que incrementen la performance de las campañas, basadas en el análisis constante de los resultados, las métricas y las tendencias del mercado.

*Responsable en Gestión de Comunidades (community manager)- Motion

En este estudio de comunicación interactiva gestioné las relaciones con las comunidades en redes sociales (community managment). Hice parte del equipo que diseña y planifica la estrategia para cada proyecto. Hacía el seguimiento de dichas campañas y me encargué de la medición de métricas y reporte de gestión de las mismas.","rawText":"*Customer Retention Manager- Dridco En Panarea contribuyo en el diseño de estrategias de medición de resultados, planificación de medios de acuerdo a las necesidades de cada producto y hago un seguimiento de los resultados respecto a la monetización de los mismos. Colaboro con los equipos de marketing y creación de contenidos, trabajando en conjunto a partir del análisis de resultados. También llevo adelante las campañas de email marketing, junto con el seguimiento, reporte y análisis de resultados de las mismas. Algunos de los productos para las que he trabajado son Nearpod, Guía Diabetes, Disney, Pixar, entre otros. *Performance y Analytics- Panarea Digital En Panarea contribuyo en el diseño de estrategias de medición de resultados, planificación de medios de acuerdo a las necesidades de cada producto y hago un seguimiento de los resultados respecto a la monetización de los mismos. Colaboro con los equipos de marketing y creación de contenidos, trabajando en conjunto a partir del análisis de resultados. También llevo adelante las campañas de email marketing, junto con el seguimiento, reporte y análisis de resultados de las mismas. Algunos de los productos para las que he trabajado son Nearpod, Guía Diabetes, Disney, Pixar, entre otros. * Digital Campaigns- Freelance Planifico, implemento, ejecuto y hago seguimiento de campañas de Google Adwords y Facebook Ads de manera freelance. Contribuyo en todo el proceso de dichas campañas, desde la identificación de los objetivos, como diseño de anuncios y páginas web optimizadas para los fines de las mismas. * Social Media Manager- Freelance He realizado estrategias de social media, además de estar a cargo de la medición de resultados, moderación y creación de contenidos, la participación en diferentes redes y mantenimiento de los medios en general para diferentes aplicaciones y lanzamientos. Para el lanzamiento en formato digital de los libros de Mafalda (www.quino.com.ar/mafalda) planifiqué y lleve a cabo la estrategia para el lanzamiento del sitio web oficial, las aplicaciones móviles y redes sociales. Actualmente me hago cargo del mantenimiento, seguimiento y medición de resultados, además de la planificación y ejecución de nuevos planes para la viralización y comunicación del producto. Por último, de la administración del sitio web de Quino. 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