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Maestría en Mercadeo por IESA (Venezuela,2012). Master en Administración de Empresas por INCAE Business School (Nicaragua, 2015).
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SHOPPER DEVELOPMENT MANAGER – DIRECT TRADE
Desarrollo de análisis de shares, ventas, codificación de productos de todas las categorías de Colgate-Palmolive en Nicaragua, con enfoque en Canal Directo (Walmart, Super La Colonia, Pricesmart). Coordinación de ejecución de 5P’s en punto de venta. Detección de oportunidades de mercado alineadas a estrategias regionales. Reporte directo a Team Leader Canal Directo.

11-2012/ 12-2013 Premium de Venezuela. SRL, Venezuela (www.premiumdevenezuela.com)
MARKETING MANAGER – MARCA PREMIUM
Diseñé e implementé el nuevo Plan Estratégico de Mercadeo para el portafolio de electrodomésticos (línea blanca, marrón y hogar) en conjunto con los 2 gerentes regionales de Ventas y el Director Comercial. Desarrollé el plan de publicidad como apoyo a la marca de electrodomésticos “Premium” mediante la agencia publicitaria Grupo Ghersy, trabajando estrechamente con 1 director creativo y 2 analistas de cuenta. Reporté directamente al Director Comercial.

02-2011/ 04-2012 Kimberly-Clark Professional , Venezuela (www.kimberly-clark.com)
BRAND LEADER WASHROOM & WORKPLACE
Diseñé y supervisé el Plan de Mercadeo para el segmento B2B (Papeles para salas de baño y toallas de uso industrial) para 2012. Desarrollé junto con un equipo multidisciplinario (compras, legal, producción, ventas) alternativas de importación de materia prima para fabricar en Venezuela productos de toallas de papel de difícil importación, logrando la sustitución de productos y abasteciendo parcialmente el mercado institucional de toallas de mano bajo la tecnología “Hydroknit”. Reporté directamente al Director de Negocio Institucional y supervisé directamente a 2 gerentes de marca.

10-2009/ 01-2011 Kimberly-Clark, Venezuela (www.kimberly-clark.com)
BRAND & TRADE ACTIVATOR – Categoría Cuidado del Adulto Mayor (Marcas “Depend Plenitud”)
Diseñé y supervisé planes promocionales de Consumer & Trade Marketing para el portafolio de productos de incontinencia urinaria para adultos. Implementé planes de inducción de marca” Plenitud” (presentaciones a distribuidores a nivel nacional). Administré la inversión en promociones por canal y por región en Venezuela, incrementando la participación de mercado en volumen para la línea de pañales “Plenitud”, obteniendo el tercer lugar de participación de mercado en canal Farmacias. Diseñé y supervisé las actividades mensuales de inversión y ejecución de promoción de la marca “Plenitud” en tiendas, especialmente en supermercados y cadenas de farmacias. Reporté directamente a Gerente Nacional de Categoría de Cuidado del Adulto Mayor.

08-2006 / 07-2009 CATIVEN Grupo Casino, Venezuela (http://www.groupe-casino.fr/en)
JEFE NACIONAL DE MARCAS (Supermercados Cada e Hipermercados EXITO)
Reformé el proceso interno de análisis semanal y mensual del negocio en base a las ventas regulares y promocionales por tienda, en supermercados e hipermercados a nivel nacional. Diseñé un nuevo plan de promociones anual para formatos Cada y ÉXITO. Brindando promociones más costo-eficientes, aumentando la rentabilidad de productos promocionales versus años anteriores, y mejorando la percepción de los supermercados Cada e hipermercados Éxito, aumentando el tránsito de clientes en las tiendas. Trabajé campañas de publicidad basadas en comerciales de TV y encartes (magazines) de publicación semanal en diarios locales. Reporté directamente a Gerente Nacional de Publicidad y supervisé a 1 asistente de marca.

03-2004 / 02-2006. DIARIO EL UNIVERSAL, Venezuela (www.eluniversal.com)
ASSISTANT BRAND MANAGER – DIVISIÓN MERCADEO LECTORES
Diseñé y ejecuté el lanzamiento de 11 impresos educativos gratuitos junto al Diario El Universal. Para ello, desarrollé planes de mercadeo asociados a cada proyecto bajo una visión integral de empresa, la cual redujo los tiempos de implementación en comparación con los procesos de gestión anteriores. Diseñé el presupuesto de inversión publicitaria para apoyar la promoción de cada proyecto en medios masivos (comerciales de TV) como pautas en prensa y revistas (El Universal). Negocié directamente con casas editoriales internacionales (Planeta, Dorling Kindersley, Sol90) los contenidos editoriales a seleccionar y firmar acuerdos de trabajo y recepción de materiales digitales para su adecuación a las imprentas del diario. Manejé directamente la relación con la agencia de publicidad internacional Young & Rubicam, manteniendo comunicación fluida y continua con directores creativos y directores de cuenta, mejorando la calidad del trabajo creativo propuesto así como reduciendo los tiempos de entrega. Reporté directamente a Gerente de Mercadeo Lectores.

07-2002 / 04-2003. QUALAVEN C.A. Venezuela (www.quala.com.co)
ASISTENTE DE MARCA – LINEA CONFITERÍA
Supervisé el lanzamiento de nuevos productos de la línea de confitería. Fui responsable de la ejecución del presupuesto de inversión de marca y canal de venta para la categoría. Realicé análisis de resultados financieros vs metas mensuales. Reporté directamente a Gerente de Mercadeo.

06-2001 / 07-2002. Colgate - Palmolive C.A. Venezuela (www.colgate.com.ve)
MARKETING INTERN – CATEGORÍA CUIDADO DE LOS TEJIDOS
Brindé apoyo a los Gerentes de Marca y de Categoría en diversos proyectos asociados a lanzamientos de productos en las categorías de detergentes marca “ABC” y suavizante “Soflan Suavitel”. Realicé nuevos formatos de análisis de reportes de investigación de mercado basados en plataforma Nielsen. Reporté directamente a Gerente de Producto.","rawText":"09-2015/ 05-2016 Colgate Palmolive, INC Nicaragua (www.colgatecentralamerica.com) SHOPPER DEVELOPMENT MANAGER – DIRECT TRADE Desarrollo de análisis de shares, ventas, codificación de productos de todas las categorías de Colgate-Palmolive en Nicaragua, con enfoque en Canal Directo (Walmart, Super La Colonia, Pricesmart). Coordinación de ejecución de 5P’s en punto de venta. Detección de oportunidades de mercado alineadas a estrategias regionales. Reporte directo a Team Leader Canal Directo. 11-2012/ 12-2013 Premium de Venezuela. SRL, Venezuela (www.premiumdevenezuela.com) MARKETING MANAGER – MARCA PREMIUM Diseñé e implementé el nuevo Plan Estratégico de Mercadeo para el portafolio de electrodomésticos (línea blanca, marrón y hogar) en conjunto con los 2 gerentes regionales de Ventas y el Director Comercial. Desarrollé el plan de publicidad como apoyo a la marca de electrodomésticos “Premium” mediante la agencia publicitaria Grupo Ghersy, trabajando estrechamente con 1 director creativo y 2 analistas de cuenta. Reporté directamente al Director Comercial. 02-2011/ 04-2012 Kimberly-Clark Professional , Venezuela (www.kimberly-clark.com) BRAND LEADER WASHROOM & WORKPLACE Diseñé y supervisé el Plan de Mercadeo para el segmento B2B (Papeles para salas de baño y toallas de uso industrial) para 2012. Desarrollé junto con un equipo multidisciplinario (compras, legal, producción, ventas) alternativas de importación de materia prima para fabricar en Venezuela productos de toallas de papel de difícil importación, logrando la sustitución de productos y abasteciendo parcialmente el mercado institucional de toallas de mano bajo la tecnología “Hydroknit”. Reporté directamente al Director de Negocio Institucional y supervisé directamente a 2 gerentes de marca. 10-2009/ 01-2011 Kimberly-Clark, Venezuela (www.kimberly-clark.com) BRAND & TRADE ACTIVATOR – Categoría Cuidado del Adulto Mayor (Marcas “Depend Plenitud”) Diseñé y supervisé planes promocionales de Consumer & Trade Marketing para el portafolio de productos de incontinencia urinaria para adultos. Implementé planes de inducción de marca” Plenitud” (presentaciones a distribuidores a nivel nacional). Administré la inversión en promociones por canal y por región en Venezuela, incrementando la participación de mercado en volumen para la línea de pañales “Plenitud”, obteniendo el tercer lugar de participación de mercado en canal Farmacias. Diseñé y supervisé las actividades mensuales de inversión y ejecución de promoción de la marca “Plenitud” en tiendas, especialmente en supermercados y cadenas de farmacias. Reporté directamente a Gerente Nacional de Categoría de Cuidado del Adulto Mayor. 08-2006 / 07-2009 CATIVEN Grupo Casino, Venezuela (http://www.groupe-casino.fr/en) JEFE NACIONAL DE MARCAS (Supermercados Cada e Hipermercados EXITO) Reformé el proceso interno de análisis semanal y mensual del negocio en base a las ventas regulares y promocionales por tienda, en supermercados e hipermercados a nivel nacional. Diseñé un nuevo plan de promociones anual para formatos Cada y ÉXITO. 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