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Produzir e traduzir as análises de dados nos reports em implementações/sugestões práticas:
- Métricas de e-mails
- Google Analytics (cruzar dados do G.A com base de CRM)
- Adwords (qual campanha trouxe o público mais qualificado)
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- Pesquisa de Satisfação
- Estudos do Perfil do Consumidor
- Análise do desempenho do atendimento online
- Construção de Dasboard em Excel para Acompanhar Métricas de Campanhas
- Atualização de KPI/Métricas

// E-MAIL MARKETING
- Organização do cronograma de disparos
- Implementação e disparo de e-mails
- Estratégia de segmentação
- Monitoramento dos resultados
- Implementar automações de e-mails
- Implementar/gerar insights das melhores práticas de texto/design para conversão e engajamento

// CRM/SEGMENTAÇÃO/FUNIL
- Elaboração da régua de comunicação das personas
- Definição das segmentações de público para cada campanha e projeto
- Gestão e limpeza de bases
- Estratégia de funil dentro da jornada de consumo
- Aprimoramento e monitoramento do Lead Score
- Definir experimentos e hipóteses de nutrição junto com web analytics

// RELACIONAMENTO/CS
- Relacionamento com clientes via e-mail chat
- Criação e aprimoramento do fluxo de comunicação online (Estratégia de FAQ e Gerenciamento da Plataforma de Relacionamento)

// FERRAMENTAS
Automação de Marketing: RD Station e Hubspot
E-mail Marketing: Akna, Mailchimp, RD Station e Hubspot
Relacionamento/CRM: Neoassist e Salesforce
Designer: Pixlr, Adobe Photoshop e Corel Draw (básico)
Projetos/Processos: MS Project e MS Visio (básico)
Análise de Métricas: Excel avançado e Klipfolio","rawText":"// ANÁLISE DE DADOS Produzir e traduzir as análises de dados nos reports em implementações/sugestões práticas: - Métricas de e-mails - Google Analytics (cruzar dados do G.A com base de CRM) - Adwords (qual campanha trouxe o público mais qualificado) - Análise de NPS - Pesquisa de Satisfação - Estudos do Perfil do Consumidor - Análise do desempenho do atendimento online - Construção de Dasboard em Excel para Acompanhar Métricas de Campanhas - Atualização de KPI/Métricas // E-MAIL MARKETING - Organização do cronograma de disparos - Implementação e disparo de e-mails - Estratégia de segmentação - Monitoramento dos resultados - Implementar automações de e-mails - Implementar/gerar insights das melhores práticas de texto/design para conversão e engajamento // CRM/SEGMENTAÇÃO/FUNIL - Elaboração da régua de comunicação das personas - Definição das segmentações de público para cada campanha e projeto - Gestão e limpeza de bases - Estratégia de funil dentro da jornada de consumo - Aprimoramento e monitoramento do Lead Score - Definir experimentos e hipóteses de nutrição junto com web analytics // RELACIONAMENTO/CS - Relacionamento com clientes via e-mail chat - Criação e aprimoramento do fluxo de comunicação online (Estratégia de FAQ e Gerenciamento da Plataforma de Relacionamento) // FERRAMENTAS Automação de Marketing: RD Station e Hubspot E-mail Marketing: Akna, Mailchimp, RD Station e Hubspot Relacionamento/CRM: Neoassist e Salesforce Designer: Pixlr, Adobe Photoshop e Corel Draw (básico) Projetos/Processos: MS Project e MS Visio (básico) Análise de Métricas: Excel avançado e Klipfolio","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1d2bf039e0bd215d9eb21f0bff7ca35e/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"// Trabalhos Freelancer:
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Tempo: De Janeiro 2018 a Fevereiro de 2018

Empresa: BIG Festival (Contato Elisabete Marin)
Projeto: Organização e Limpeza de Mailing
Tempo: Fevereiro de 2018

Trabalhos Efetivos:
Empresa: Endeavor Brasil
Cargo: Analista de Marketing
Tempo: Janeiro de 2014 - Atual

Empresa: Centro Universitário Ítalo Brasileiro
Cargo: Auxiliar de Secretária
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