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* calzado Aspettativa: Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $1.1M (2004) to a projected $3.5 M by 2008 year-end.
Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales.
Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).