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Trabajo como Consultora en Marketing Digital Estratégico, ayudando a líderes de equipos de marketing, agencias y emprendedores a entender, ordenar y tomar decisiones claras sobre sus campañas digitales en Meta.

Mi especialidad no es solo ejecutar campañas, sino dar criterio estratégico a quienes lideran equipos de marketing, para que puedan:
-Interpretar resultados y reportes desde el punto de vista de negocio
-Entender auditorías de campañas y planes de medios
-Liderar mejor a su media buyer o agencia
-Detectar desvíos de inversión y oportunidades de optimización
-Conectar campañas, objetivos comerciales y resultados reales

Con más de 10 años de experiencia en estrategias inbound, campañas pagadas y trabajo con equipos multidisciplinarios en Latinoamérica y España, he comprobado que los problemas de performance rara vez son técnicos: suelen ser de lectura estratégica, estructura y liderazgo.

¿En qué puedo ayudarte como consultora?
✔️ Auditorías estratégicas de campañas en Meta para que sepas lo que está pasando con tu inversión.
✔️ Consultorías 1:1 para líderes de marketing, emprendedores y founders
✔️ Roadmap de optimización para campañas
✔️ Acompañamiento estratégico para mejorar resultados sin improvisar

Mi enfoque está dirigido a negocios y agencias que ya invierten en marketing digital, pero necesitan más claridad, foco y control para escalar sus resultados de forma sostenible.

Si buscas una consultora que te ayude a ver con claridad, decidir con criterio y liderar con estrategia tus campañas de anuncios, conversemos.","rawText":"¿Tienes campañas activas pero no claridad sobre qué está pasando con tu inversión? Trabajo como Consultora en Marketing Digital Estratégico, ayudando a líderes de equipos de marketing, agencias y emprendedores a entender, ordenar y tomar decisiones claras sobre sus campañas digitales en Meta. Mi especialidad no es solo ejecutar campañas, sino dar criterio estratégico a quienes lideran equipos de marketing, para que puedan: -Interpretar resultados y reportes desde el punto de vista de negocio -Entender auditorías de campañas y planes de medios -Liderar mejor a su media buyer o agencia -Detectar desvíos de inversión y oportunidades de optimización -Conectar campañas, objetivos comerciales y resultados reales Con más de 10 años de experiencia en estrategias inbound, campañas pagadas y trabajo con equipos multidisciplinarios en Latinoamérica y España, he comprobado que los problemas de performance rara vez son técnicos: suelen ser de lectura estratégica, estructura y liderazgo. ¿En qué puedo ayudarte como consultora? ✔️ Auditorías estratégicas de campañas en Meta para que sepas lo que está pasando con tu inversión. ✔️ Consultorías 1:1 para líderes de marketing, emprendedores y founders ✔️ Roadmap de optimización para campañas ✔️ Acompañamiento estratégico para mejorar resultados sin improvisar Mi enfoque está dirigido a negocios y agencias que ya invierten en marketing digital, pero necesitan más claridad, foco y control para escalar sus resultados de forma sostenible. Si buscas una consultora que te ayude a ver con claridad, decidir con criterio y liderar con estrategia tus campañas de anuncios, conversemos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1f3d722c75be29e89876b83080b91796/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"1-Consultora en Marketing Digital Estratégico -Agencia somosPD.com
Principalmente diseño estrategias personalizadas para empresas de comercio electrónico, integrando un enfoque de Inbound Marketing para maximizar el impacto de sus campañas digitales.

?Estrategias de Anuncios Meta Ads
Desarrollo y optimización de campañas publicitarias basadas en el análisis del cliente objetivo, el recorrido de compra y el estudio de la competencia.
Capacitación a clientes para gestionar y analizar sus campañas de manera efectiva, logrando resultados medibles y sostenibles.

?Estrategias de Contenido Orgánico
Auditorías de cuentas de Instagram para mejorar la calidad y efectividad del contenido.
Creación de estrategias de contenido alineadas al cliente objetivo, con ejemplos prácticos para publicaciones.

?Consultorías en Marketing Digital
Evaluación de embudos de ventas y canales de atención al cliente, con recomendaciones para mejorar la conversión y fidelización.
Orientación estratégica para emprendedores y negocios que buscan estructurar su estrategia digital.

?Logros Clave:
-Incremento en el retorno de inversión publicitaria para clientes de e-commerce de forma sostenible.
-Optimización de embudos de venta y campañas publicitarias, generando resultados consistentes.
-Mejora en la experiencia del cliente y en las conversiones a través de estrategias integrales.

2-Senior Content Manager | Estrategias de Inbound Marketing para Mantun Growshop
oct. 2020 - dic. 2024 · 4 años 3 meses
Como Content Manager para estas e-commerce, lideré la estrategia de marketing digital, integrando contenido, SEO y campañas publicitarias para aumentar la visibilidad, el tráfico orgánico y las conversiones de la marca bajo el enfoque del Inbound Marketing.

Responsabilidades clave:
?Estrategia de Marketing Digital: Diseñé e implementé estrategias integrales para posicionar la marca en canales digitales, alineadas al recorrido del cliente (Inbound Marketing).
?Gestión del Blog: Creé y optimicé contenido SEO para atraer tráfico orgánico y posicionar palabras clave estratégicas en buscadores.
?Redes Sociales: Planifiqué y gestioné la estrategia de contenido para redes sociales, alineada a los objetivos comerciales de la marca.
?Email Marketing: Coordiné, implementé y gestioné campañas de email marketing enfocadas en la fidelización de clientes y la promoción de productos.
?Embudos de Venta: Desarrollé estrategias para embudos de venta y campañas en Google y Meta Ads, alineando contenido publicitario y landing pages para maximizar conversiones.
?Copywriting: Redacté textos persuasivos para la web, productos, campañas y correos, asegurando un mensaje coherente con la identidad de la marca.

?Logros clave:
-Incrementé los ingresos mensuales del negocio en un 150% en el primer año.
- Logré un crecimiento adicional del 60% en el segundo año que fueron incrementado de forma sostenida en los siguientes años.
-Aumenté el tráfico orgánico del sitio web mediante una estrategia SEO sólida, posicionando a la marca en las primeras páginas de resultados en Chile.
-Diseñé campañas publicitarias que generaron un aumento significativo en la conversión de visitantes en clientes, sin anunciar directamente el producto para cumplir con las condiciones de Meta y poder vender por 3 años consecutivos sin bloqueos.
-Mejora en la fidelización de clientes mediante campañas de email marketing personalizadas y efectivas.","rawText":"1-Consultora en Marketing Digital Estratégico -Agencia somosPD.com Principalmente diseño estrategias personalizadas para empresas de comercio electrónico, integrando un enfoque de Inbound Marketing para maximizar el impacto de sus campañas digitales. ?Estrategias de Anuncios Meta Ads Desarrollo y optimización de campañas publicitarias basadas en el análisis del cliente objetivo, el recorrido de compra y el estudio de la competencia. Capacitación a clientes para gestionar y analizar sus campañas de manera efectiva, logrando resultados medibles y sostenibles. ?Estrategias de Contenido Orgánico Auditorías de cuentas de Instagram para mejorar la calidad y efectividad del contenido. 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