Iris O. freelancer experto en Inteligencia empresarial, Planificación Estratégica

Iris O.

National Account Manager /Marketing Manager LatAm

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Marketing Digital

Sobre mí
Consulting to develop and implement education, communication, process, purchase/sales, develop customized solution, service optimization strategy, cost optimization projects at the customer, for the customer.

Constantly succeed in Win to Win strategies. 

Great experience in different sorts of areas in Latin America, such as Marketing, Sales, Strategic Planning, Business and Product Development, Market Intelligence, Communications, Customer Insight, Service and Operation.

Strong ability to define and execute Strategic Marketing and Commercial Intelligence initiatives in Latin America for the Distribution, Commercial Excellence, Product and Business Strategic decisions, B2B and B2C awareness project using specialized and social media.

Consistently develop and implement campaigns with high ROI, besides budget restriction due to strong network and partnership with diverse industries, knowledge in incentives on income tax projects.


Certified Green Belt in the Lean Six Sigma Methodology, leading cross-country projects.
Certified in Go To Market - Train the Trainer Program, coaching LatAm Product Managers in GTM strategy development.


CEO Awards for Solution Development Globally Awarded and Recognized. Project implemented as best practice for other regions in Healthcare.
CEO Award  - Best Consulting - 90% of the customer addressable market converted to GEHC with very high customer satisfaction feedback.
Globally awarded by GE Healthcare and best practiced in different segments and countries outside Latin America:
•Developing creative campaign with High ROI, Commercial Excellence and Budget Optimization (2013)
•Best GE Value: Speed, Simplification and Challenge, for understanding customer needs, answering to them in timely and appropriated manner, measuring the risks but simplifying planning and execution (2013)
•Global Best Marketer Award of Detection and Guidance Solution – DGS (2012)

Personal Skills:

Result and People Oriented, Ability to Develop Strong Partnerships, Strategic Vision, Customer Focused, Creative, Resilient and Risk Taken behavior.
Historia laboral
* GE Healthcare (Hospital & Health Care) - 19 years
  - import export (FCST, Import Export Processes)
  - Service Sales
  - Service Operation Leader (implementation of telemarketing, quotation 
    center, processes, systems, measurements, FCST, etc)
  - LatAm Marketing Manager (X-ray, Densitometry, Mammography, 
    Fluoroscopy, Intervention
  - National Account Manager (United Health Group / Amil and Impar - 38 
    57 medical centers
* Lived in England for 2 year and 6 months
* Bash & Rameh - Secretáry
* Senior Credit Approval - Constec - Banco Panamericano
* Administrative  - Casa Centro

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