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Mi trayectoria fusiona el rigor analítico del mundo corporativo con la creatividad y precisión del marketing de contenidos y la edición. La Base: El Rigor Corporativo y Técnico Mi carrera se forjó en la estructura. Mis primeros 20 años en sectores de alta complejidad (agrícola, transporte, vitivinícola) y los siguientes 10 en la industria (producción y calidad) me enseñaron a dominar la COMUNICACCIÓN OPERATIVA. Mi función siempre fue ser el filtro de calidad: estructurar información compleja, gestionar equipos y documentar procesos. Fue aquí donde consolidé mi experticia en la creación de manuales de procedimientos, protocolos de seguridad y guías de calidad. Mis Credenciales: De la Idea al Rigor Literario Mi base profesional se cimienta en cuatro años de estudios rigurosos en Facultad de Filosofía y Letras. Esta disciplina me proporcionó un Rigor Analítico profundo. El estudio crítico de la literatura y narrativa es mi fundamento directo para el Storytelling y la creación de diálogos auténticos, que complemento con: • Autora Publicada: Cuento con libros de mi autoría disponibles en Amazon y he participado en publicaciones colaborativas con la Editorial Orsai y con otras Editoriales. • Formación Especializada: Poseo títulos habilitantes en Narración, Edición y Maquetación de libros, lo que me permite gestionar el ciclo de vida completo de una publicación. • Bilingüe: Mi dominio del Portugués me permite adaptar y traducir contenidos con una perspectiva global. El Enfoque: Mi Valor como Creadora de Contenido Mi formación literaria y mi pasión por la palabra escrita son mi gran diferencial. Me permiten ir más allá de la redacción técnica para construir narrativas, posicionar marcas y, lo más importante, crear documentos que funcionen. Como experta en comunicación escrita, ofrezco los siguientes servicios: • Redacción Estratégica y SEO: Creación de contenido 100% original (artículos, B2B) optimizado para conectar con audiencias y motores de búsqueda. • Documentación Técnica y Corporativa: Diseño y redacción de manuales de procedimientos, protocolos de convivencia y protocolos de cultivos, asegurando claridad y precisión. • Edición y Soporte Editorial: Colaboro como lectora beta, editora colaborativa y redactora de prólogos y antologías, puliendo la voz del autor y garantizando la coherencia narrativa. • Ghostwriting (Escritura Fantasma): Doy vida a las ideas de mis clientes, escribiendo libros y artículos en su nombre, manteniendo su visión y estilo. • Soporte Académico y Formativo: Asisto a profesores y académicos en la elaboración de informes, la estructuración de presentaciones y el desarrollo de material para capacitaciones. Investigación y aplicación de las Normas Apa, Vancouver, Chicago, etc. • Traducción y Adaptación: Mi dominio del Portugués me permite adaptar contenidos con una perspectiva global. Mi compromiso es ser el puente entre la idea y la acción. Creo firmemente que la comunicación escrita eficaz es la base de una excelente comunicación verbal. Un manual claro evita errores operativos. Un informe bien estructurado permite tomar decisiones estratégicas. Un guion persuasivo genera una venta exitosa. Soy una profesional autónoma, adaptable y orientada a resultados. Mi objetivo es aportar valor a través de textos profesionales que ayuden a alcanzar el éxito. ¡Hagamos que tus palabras dejen huella!","rating":5,"ranking":386,"position":{"position":"platinum","next":{"name":"Hero","next":null,"description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. 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Leer más"},"completed":13,"hourlyRate":{"rate":7,"currency":"USD"},"badges":[{"type":"membership_premium","profile":"worker","active":true},{"type":"course_completed","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/39f5109d99b2cd92ae007cb36ad8195d","logoUrl":"https://cf.workana.com/logos/e9f322e4f993db2d4678b700f631f014/yh/Screenshot_20241009163155_160_160.png","truncatedCompanyDescription":"¡Hola! ¡Qué bueno que estés aquí! Mi nombre es Cari López y soy una profesional con muchos años de experiencia. 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J. P.","tagline":null,"companyDescription":"Máster en Marketing Digital y licenciado en biotecnología con habilidades en diseño web, creando sitios web visualmente atractivos y fáciles de usar con WordPress y Elementor, Shopify, Tienda Nube y PrestaShop. Desarrolló de wirefrimes con Figma, auditorías SEO a sitios e investigación de mercado. Hablante nativo de español con nivel intermedio de inglés (nivel B1). Experto en diseño gráfico, creando elementos visuales llamativos para medios digitales e impresos. Conocimientos en estrategias de marketing digital, incluida la gestión de redes sociales, campañas por correo electrónico y optimización SEO. Antecedentes en ciencias de la salud, con experiencia en terminología médica e investigación. ‍ Tutor experimentado, ayudando a estudiantes a sobresalir en diversas materias. Como asistente virtual bilingüe (español/inglés) de marketing digital y clínico, aporto una combinación única de habilidades y experiencia. Con una formación en educación científica, me apasiona compartir conocimientos y fomentar la curiosidad. Mi especialidad radica en crear contenido atractivo e informativo adaptado a públicos diversos. Ya sea que necesites artículos, lecciones o materiales educativos, me dedico a entregar contenido de alta calidad que educa e inspira. Ningún tema es demasiado complejo, y sobresalgo en la comunicación de conceptos técnicos de una manera clara y comprensible. 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Comencé realizando un análisis exhaustivo del público objetivo y los competidores. Luego, desarrollé un plan de marketing digital integral que incluía la creación de perfiles en redes sociales, un calendario de contenido y estrategias de participación. Implementé campañas en redes sociales que incrementaron los seguidores en un 50% y el tráfico web en un 30% en solo tres meses. Además, los ingresos aumentaron un 20% gracias a un incremento en las reservas. Este rol me permitió demostrar mis habilidades en marketing digital, análisis de datos y ejecución de campañas efectivas. Marketing VA - El Ojo Austral (Argentina) Enero 2021 - Presente Actualmente, estoy llevando a cabo una campaña de marketing digital para un doctor en humanidades. Mis responsabilidades incluyen la creación de contenido atractivo y la gestión de la visibilidad en redes sociales. Mi objetivo es ampliar el alcance de su trabajo a nivel internacional, utilizando estrategias de marketing digital personalizadas. Freelance Digital Marketer - Mi Alacena (Argentina) Junio 2019 - Diciembre 2020 Trabajé con Mi Alacena, una tienda de productos nostálgicos, ayudando a continuar y mejorar su plan de marketing existente. Diseñé una hoja de cálculo para monitorear el punto de inflexión de la rentabilidad de la empresa. También creé una experiencia de usuario que evocara la nostalgia de antiguos almacenes, lo que aumentó significativamente la participación del cliente. Community Manager y Content Creator Diversos Clientes - 2016 - Presente He trabajado como Community Manager y creador de contenido para varias empresas, incluyendo el desarrollo de cursos en plataformas como Hotmart y la creación de contenido como eBooks de marketing. Mi experiencia incluye la creación de guiones, edición de videos y gestión de campañas publicitarias en múltiples plataformas como Meta Ads, TikTok Ads e Instagram Ads. Evaluator and Medical VA - ANMAT (Argentina) Enero 2014 - Diciembre 2017 En ANMAT, revisé documentación clínica en formato CTD para diversos medicamentos biológicos. Realicé evaluaciones técnicas y confeccioné informes detallados sobre la consistencia y la precisión de la documentación presentada, asegurando el cumplimiento de los estándares regulatorios. Inspector y Laboratorista - Bromatología de Quilmes (Argentina) Enero 2010 - Diciembre 2013 Durante la pandemia, inspeccioné comercios y fábricas de la industria alimenticia, enfocándome en las buenas prácticas de manufactura. Realicé actas de inspección y, en caso de incumplimientos, confeccioné actas de infracción con carácter legal. Mi formación en laboratorio me permitió profundizar en el análisis y control de calidad de los procesos alimentarios.","rating":4.9699999999999998,"ranking":288,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. 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Foco na criação de sites, e-commerce, blogs e landing pages. Habilidades: Wordpress, PHP, MySql, CSS, Javascript, Ajax, jQuery, HTML Quem sou eu? Todo mundo já deve ter ouvido aquela velha frase “o que você vai ser quando crescer?”. É até normal para uma criança ou adolescente ouvir isso, até porque você não sabe onde vai chegar nessa fase diante de tantos sonhos. Faz parte do ciclo natural da vida. Hoje tenho 27 anos de idade, sou natural de Goiânia - Goiás. A gente cresce e tudo muda, principalmente a responsabilidade que adquirimos, mas não podemos esquecer de onde viemos e quem somos. Moro me Goiânia atualmente. Moro aqui desde que nasci, e daqui só saio pra algo melhor. Eita! ôh cidade boa de viver. Principalmente porque foi aqui que aprendi tudo que sei como profissional. Aqui não esbarramos em duplas sertanejas famosas e nem em cavalos e vacas, mas o clima é de interior e por sinal o melhor do Brasil. Não dispenso um bom filme, seja no cinema ou em casa. O futebolzinho com os amigos ou qualquer outro programa de índio ;). Meu trabalho hoje se resume ao meio digital, a internet. Tenho mais de 7 anos de experiência e atuo focado na criação de sites, e-commerces e marketing digital, que abrange desde a gestão de conteúdo redes sociais, automação com inbound marketing, campanhas e estratégias online, e links patrocinados no Facebook/Instagram e Google Adwords. Para finalizar esse meu texto “chato” (risos), quero dizer que nunca é tarde para buscar o conhecimento. Comecei tarde e hoje estou muito bem profissionalmente e pessoalmente, mas não satisfeito. Tem muito caminho pela frente e muita coisa para aprender. O mundo não pára e temos que ir juntos, para não sermos atropelados. 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